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Nielsen Grocery Universe. 2007. Key highlights of 2006. The turnover of the Nielsen grocery universe rose 4.0% to EUR 20.3 billion in 2006. Growth in constant figures in 2006 was 2.2% compared with 2005, which is one of the highest growth rates of the last ten years.

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Nielsen Grocery Universe

2007


Key highlights of 2006
Key highlights of 2006

  • The turnover of the Nielsen grocery universe rose 4.0% to EUR 20.3 billion in 2006. Growth in constant figures in 2006 was 2.2% compared with 2005, which is one of the highest growth rates of the last ten years.

  • A total of 187 stores ceased trading, all of which were shop type F3 (superettes and traditional stores). However, new stores opened in the other shop types.

  • The market share of F1 stores remained more or less stable at 53.4% in 2006, despite the opening of 12 new stores.

  • For the first time since the 1990s, the market share of F2 stores increased by 0.6 points, following the opening of 22 new stores.

  • The market share of hard discounters remained almost stable at 14.0% in 2006, despite the opening of 31 new stores.

  • F1 stores and hard discounters saw a fall in their market share per outlet. F2 stores maintained a stable market share per store in 2006 compared with 2005.

  • The share in value of the private labels fell slightly from 32% to 31.5%.

UPDATE 2006


Definition of the nielsen grocery universe
Definition of the Nielsen Grocery Universe

  • To be included in the grocery universe, stores must meet the following criteria

    • Retail stores in Belgium selling at least four of the following food categories:

      • Edible fats

      • Canned goods

      • Bottled drinks

      • Drinks in the form of solid substances (e.g. coffee and tea)

      • Pasta

      • Confectionery

    • ‘Food’ sales also have to represent at least 40% of total turnover

  • The following are excluded

    • Stores that generate more than 50% of their turnover through the sale of meat products or fish and shellfish.

    • Stores specialising in diet foods.

    • Stores that are part of petrol stations (e.g. Yelloh, Shop ‘n Go, etc…)

  • Turnover

    We take into account the total turnover generated during the course of the past year.

    For stores that only opened during the course of the year, sales are extrapolated for a full year. For stores that closed during the course of the year, Nielsen assumes that no sales at all were made in 2006.

    For hypermarkets, only the turnover for the food, paper products, care products and cleaning products departments is taken into account.

UPDATE 2006


Definition of shop types
Definition of shop types

  • F1 stores : large-scale distribution (limited list)

    • CARREFOUR BELGIUM GROUP: SUPER GB, CARREFOUR (HYPERMARKETS)

    • COLRUYT GROUP: COLRUYT

    • DELHAIZE GROUP: DELHAIZE SUPERMARKETS

    • LOUIS DELHAIZE GROUP: CORA AND MATCH

    • MESTDAGH GROUP: SUPER M AND CHAMPION

  • Hard discounters

    • Aldi

    • Lidl

  • F2 stores : medium-sized distribution

    • ALVO

    • CARREFOUR BELGIUM GROUP: SUPER GB PARTNER, SUPER GB CONTACT

    • COLRUYT GROUP: COMARCHÉ/COMARKT AND OKAY

    • DELHAIZE GROUP: AD DELHAIZE, SUPERETTES, PROXY DELHAIZE, DELHAIZE CITY, CASH FRESH SUPERMARKETS

    • INTERMARCHÉ GROUP: INTERMARCHÉ AND ECOMARCHÉ

    • LOUIS DELHAIZE GROUP: PROFI AND SMATCH

    • SAMGO

    • SPAR RETAIL N.V.: SPAR SUPERMARKETS

    • OTHER SUPERMARKETS OVER 400 M²

  • F3 stores

    • All self-service stores with a selling area of less than 400 m² (e.g.: Supra (Lambrechts), Prima (Huyghebaert), GB Express (Carrefour), Louis Delhaize (Louis Delhaize Group) which are not mentioned above) and stores offering traditional service (including ‘night shops’).

UPDATE 2006



Evolution (in %) of turnover vs previous year

Current = with inflation

Fixed = without inflation

UPDATE 2006


Evolution of the number of stores (000 stores)

8 326 8 139

= - 187 stores

UPDATE 2006


Market share by shoptype

2006 vs 2005

UPDATE 2006


Market share per 100 stores

MS/100 F1 stores

MS/100 F2 stores

MS/100 F3 stores

MS/100 Hard Discount stores

UPDATE 2006


Global market share of private labels in belgium
Global market share of Private Labels in Belgium

Food + Non-food (value share)

UPDATE 2006


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