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Moving From Engaging to Serving Alumni Through Brown’s Alumni Career Programs Presented by Eve Ornstedt Director, Career & Admission Programs June 21, 2011. Why is it important?.

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Moving from engaging to serving alumni through brown s alumni career programs presented by

Moving From

Engaging to Serving Alumni

Through Brown’s

Alumni Career Programs

Presented by

Eve Ornstedt

Director, Career & Admission Programs

June 21, 2011


Why is it important

Why is it important?

  • The global economic situation mandates that we do as much as is reasonably possible to support alumni impacted by the ongoing crises.

  • Survey of alumni repeatedly supports desire for expanded career programs for all alumni.

  • Survey of alumni interviewers indicates that a growing number of applicants ask career related questions during their alumni interviews.


What has brown offered historically

What has Brown Offered Historically?

  • 2006: ACCess, Career Week

  • 2007: BRUnet Launched

  • 2008: Navigator Development Begins, WLP Grows

  • 2009: Navigator Launched

  • 2010: New Job Board Provider, BRUnet Challenge Achieved

  • 2011: Executive/Career Coaching Program & Webinar Series


How have we responded to alumni

How have we responded to alumni?

  • June 1, 2009 launched online suite of career tools for alumni

  • Deliberate in developing valuable resource for every career stage, for every employment “status”

  • 30,000+ users in first 18 mos.

  • Continuing to develop and add to programs


Navigator s four core components

Navigator’s Four Core Components

  • Assessment/Coaching

  • Research

  • Job Board

  • Networks


Key accomplishments in fy11

Key Accomplishments in FY11

  • Achieving the BRUnet Challenge (5/1/10 – 12/31/10)

  • Growing the Navigator brand

  • Expanding the scope of service by launching the Executive/Career Coaching Referral Program


Key goals in fy12

Key Goals in FY12

  • Build out the alumni community surrounding the Navigator (possible Navigator News enewsletter, profiles, storytelling)

  • Roll out 9 part webinar series featuring alumni providers in Coaching Program (Sept 2011)

  • Test various media outlets to build/grow awareness of BAA’s career tools and programs (possibilities include tweeting jobs, virtual career fairs)

  • Serve as lead University entity in engaging alumni in the internship programs, such as Brown in Boston Internship Program pilot (Summer 2011)


How are alumni served engaged through alumni career programs

How are Alumni Served & Engaged Through Alumni Career Programs?

How can alumni be served by these programs?

  • Job Board averages 400+ postings by alumni and Brown friends

  • BRUnet’s 5200+ alumni include broad span of industries, levels, etc

  • LinkedIn groups include thousands of other alumni

    How can alumni contribute to the growth of these programs?

  • Have a job to share? Post it on the Job Board.

  • Aren’t yet a BRUnet member? Become one.

  • Interested in sharing opportunities with students? Mentor through the WLP (alumnae), Brown Degree Days, Internships


What have we learned so far

What Have We Learned So Far?

  • Some systems run themselves, some need close administrative support.

  • Promoting, promoting, promoting is essential if you want continued growth.

  • Keeping up with social media pathways can be overwhelming, though this is not a problem unique to career programs!

  • Alumni – at every career stage - value career programs, and value being served and engaged through this means.


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