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Moving From Engaging to Serving Alumni Through Brown’s Alumni Career Programs Presented by Eve Ornstedt Director, Career & Admission Programs June 21, 2011. Why is it important?.

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Moving From

Engaging to Serving Alumni

Through Brown’s

Alumni Career Programs

Presented by

Eve Ornstedt

Director, Career & Admission Programs

June 21, 2011


Why is it important?

  • The global economic situation mandates that we do as much as is reasonably possible to support alumni impacted by the ongoing crises.

  • Survey of alumni repeatedly supports desire for expanded career programs for all alumni.

  • Survey of alumni interviewers indicates that a growing number of applicants ask career related questions during their alumni interviews.


What has Brown Offered Historically?

  • 2006: ACCess, Career Week

  • 2007: BRUnet Launched

  • 2008: Navigator Development Begins, WLP Grows

  • 2009: Navigator Launched

  • 2010: New Job Board Provider, BRUnet Challenge Achieved

  • 2011: Executive/Career Coaching Program & Webinar Series


How have we responded to alumni?

  • June 1, 2009 launched online suite of career tools for alumni

  • Deliberate in developing valuable resource for every career stage, for every employment “status”

  • 30,000+ users in first 18 mos.

  • Continuing to develop and add to programs


Navigator’s Four Core Components

  • Assessment/Coaching

  • Research

  • Job Board

  • Networks


Key Accomplishments in FY11

  • Achieving the BRUnet Challenge (5/1/10 – 12/31/10)

  • Growing the Navigator brand

  • Expanding the scope of service by launching the Executive/Career Coaching Referral Program


Key Goals in FY12

  • Build out the alumni community surrounding the Navigator (possible Navigator News enewsletter, profiles, storytelling)

  • Roll out 9 part webinar series featuring alumni providers in Coaching Program (Sept 2011)

  • Test various media outlets to build/grow awareness of BAA’s career tools and programs (possibilities include tweeting jobs, virtual career fairs)

  • Serve as lead University entity in engaging alumni in the internship programs, such as Brown in Boston Internship Program pilot (Summer 2011)


How are Alumni Served & Engaged Through Alumni Career Programs?

How can alumni be served by these programs?

  • Job Board averages 400+ postings by alumni and Brown friends

  • BRUnet’s 5200+ alumni include broad span of industries, levels, etc

  • LinkedIn groups include thousands of other alumni

    How can alumni contribute to the growth of these programs?

  • Have a job to share? Post it on the Job Board.

  • Aren’t yet a BRUnet member? Become one.

  • Interested in sharing opportunities with students? Mentor through the WLP (alumnae), Brown Degree Days, Internships


What Have We Learned So Far?

  • Some systems run themselves, some need close administrative support.

  • Promoting, promoting, promoting is essential if you want continued growth.

  • Keeping up with social media pathways can be overwhelming, though this is not a problem unique to career programs!

  • Alumni – at every career stage - value career programs, and value being served and engaged through this means.


Let’s take a tour!


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