4K is Here, Now How Do You Sell It?. Jeff Hastings. Agenda. Understanding the 4K Ecosystem Smart TV Walls in Retail Requirements for success Features that add “smarts” to TV walls. Understanding the 4K ECOSYSTEM. Playback standards for true native 4K content on a 4K display.
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Understanding the 4K Ecosystem
Smart TV Walls in Retail
Requirements for success
Features that add “smarts” to TV walls
Playback standards for true native 4K content on a 4K display
Encoding: 4K content must be encoded using H.265 to achieve playback at 60 fps with about the same file size and data rate as HD content at H.264
Decoding: Player must be able to decode an H.265 4K encoded file at a data rate of 60 fps
Output: Only 4K players and displays supporting the new HDMI 2.0 output can support 60 fps playback
Requirements for smart TV wall solutions
Future-proofing - as 4K playback systems will become available in stages
Support for both 4K and HD content - CE TV video walls often contain a mix of products
Synchronized content across multiple screens for easy comparison
Interactivity and networking for content updates
On-screen displays tailored to each TV’s specifications and merchandising
High reliability and easy integration
Seize available technology to build smart solutions
Utilize existing Full HD content and upscale it to 4K when native 4K content is unavailable
Employ semi-transparent on-screen displays tailored to each TV’s specifications, pricing and merchandising
Tap into the store’s database to pull & display specifications and pricing unique to each TV model – even competitor’s online pricing!
Seize available technology to build smart solutions - continued
Control each screen individually from mobile devices – switch video sources, adjust pricing and merchandising messaging
Schedule automatic shut-off TV's power at night to save on electricity
Ultra HD. Ultra Reliable.
Commercial 4K digital signage media player that employs leading technology for true 4K playback
Ultra-reliable, fan-less and solid-state
Plays native 4K, H.265, 10 bit video at 60 fps via HDMI 2.0
Priced at under $1,000
BrightSign 4K will be shipping later this year*
* Can’t wait? BrightSign XD players can upscale HD content to 4K resolution