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4K is Here, Now How Do You Sell It?. Jeff Hastings. Agenda. Understanding the 4K Ecosystem Smart TV Walls in Retail Requirements for success Features that add “smarts” to TV walls. Understanding the 4K ECOSYSTEM. Playback standards for true native 4K content on a 4K display.

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Jeff hastings

4K is Here, Now How Do You Sell It?

Jeff Hastings


Agenda

Agenda

Understanding the 4K Ecosystem

Smart TV Walls in Retail

Requirements for success

Features that add “smarts” to TV walls


Understanding the 4k ecosystem

Understanding the 4K ECOSYSTEM

Playback standards for true native 4K content on a 4K display

Encoding: 4K content must be encoded using H.265 to achieve playback at 60 fps with about the same file size and data rate as HD content at H.264

Decoding: Player must be able to decode an H.265 4K encoded file at a data rate of 60 fps

Output: Only 4K players and displays supporting the new HDMI 2.0 output can support 60 fps playback


Smart tv walls in retail

Smart TV Walls in Retail

Requirements for smart TV wall solutions

Future-proofing - as 4K playback systems will become available in stages

Support for both 4K and HD content - CE TV video walls often contain a mix of products

Synchronized content across multiple screens for easy comparison

Interactivity and networking for content updates

On-screen displays tailored to each TV’s specifications and merchandising

High reliability and easy integration

Affordability


Smart tv walls in retail1

Smart TV Walls in Retail

Seize available technology to build smart solutions

Utilize existing Full HD content and upscale it to 4K when native 4K content is unavailable

Employ semi-transparent on-screen displays tailored to each TV’s specifications, pricing and merchandising

Tap into the store’s database to pull & display specifications and pricing unique to each TV model – even competitor’s online pricing!


Smart tv walls in retail2

Smart TV Walls in Retail

Seize available technology to build smart solutions - continued

Control each screen individually from mobile devices – switch video sources, adjust pricing and merchandising messaging

Schedule automatic shut-off TV's power at night to save on electricity


Introducing the brightsign 4k player

Introducing The BrightSign 4K Player

Ultra HD. Ultra Reliable.

Commercial 4K digital signage media player that employs leading technology for true 4K playback

Ultra-reliable, fan-less and solid-state

Plays native 4K, H.265, 10 bit video at 60 fps via HDMI 2.0

Priced at under $1,000

BrightSign 4K will be shipping later this year*

* Can’t wait? BrightSign XD players can upscale HD content to 4K resolution


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