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Lead generation via TecChannel - Efficient, measurable sales support

Lead generation via TecChannel - Efficient, measurable sales support. TARGET GROUP. LEAD GENERATION PROGRAMME. SERVICES. CONTACT. Focus on medium-sized companies. You are: a leading supplier of the full bandwidth of thin clients based on Linux and Windows

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Lead generation via TecChannel - Efficient, measurable sales support

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  1. Lead generation via TecChannel - Efficient, measurable sales support

  2. TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT Focus on medium-sized companies • You are: a leading supplier of the full bandwidth of thin clients based on Linux and Windows • Your target group: • IT decision-makers and IT managers • CIOs and IT executives • Network and system administrators • We offer: • Generation of qualified customer data (leads) • Innovative platform for target group-specific advertising • High-quality services at no risk for a fixed price

  3. TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT The lead generation programme Procedure: • Collection of users in product-related fields (software, development, networks, etc.) via text ads • Provision of tangible added value (download) on a microsite • Customer data is generated in connection with the download, and customer-specific individualisation of registration criteria guarantees high-quality contact data

  4. TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT The lead generation programme Generation of customer data by means of: • High download rate through the targeted use of traffic drivers (text links) at the TecChannel web portal • Studies, white papers, tests, etc. available for download (microsite) • Games with prizes and information about new technologies

  5. TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT Mechanics Offer of tangible added value Collection of users in product-related environment via text ad Generation of customer data in connection with download

  6. TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT Services We make the following available: • White paper, case study or a presentation in the form of a webcast • Video films, audio recordings, etc. • Alternative: drawing lots for services or trial services -> Tangible added value for readers guarantees high download rates -> The download material makes positive positioning possible -> TecChannel editorial staff are happy to offer assistance in the design and production of information material

  7. TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT Services Our services: • Integration of the download materials or drawing of lots in a microsite • A standardised registration (see image) or an individual registration by agreement • Free optimisation and control -> Target group-specific advertising of your campaign -> Guaranteed volume of high-quality address data

  8. TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT Dirk Limburg Publisher/Advertising Manager Telephone: +49 (0)89/3 60 86 – 871 Email: dlimburg@TecChannel.de Jan Hantke Deputy Advertising Manager Telephone: +49 (0)89/3 60 86 – 628 Email: jhantke@TecChannel.de Sebastian Sippel Media Advisor Telephone: +49 (0)89/3 60 86 – 772 Email: ssippel@TecChannel.de Thomas Friedl Key Account Manager Telephone: +49 (0)89/3 60 86 - 778 Email: tfriedl@TecChannel.de

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