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The. The Everyday Challenge. Everyday. Challenge. Young Media Lions 2014 Eva Reppen & Henrik Birkeland. Eva Reppen Henrik Birkeland. Objectives. Engagement & Action. Awareness. M ore likely to fundraise for their favorite causes and ask for donations from their peers.

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Presentation Transcript

The

The Everyday Challenge

Everyday

Challenge

Young Media Lions 2014

Eva Reppen & Henrik Birkeland

Eva Reppen

Henrik Birkeland


Objectives

Objectives

Engagement & Action

Awareness


Insight

More likely to fundraise for their favorite causes and ask for donations from their peers

Insight


Strategy

Campaign Video

PR

Facebook

Strategy

The Everyday Challenge

Donations & Support

Challenge - kit


Campaign Video

Sense International shared a video

Sense International

Watch Graeme Swann playing rugby without his two most import senses #EverydayChallenge




PR

Sense International campaign puts deafblindness on the agenda

Jeremy Hunt promises that deafblindness will be a vital part of the next Millennium Development Goals repport.


The Everyday Challenge

Young Media Lions 2014

Eva Reppen & Henrik Birkeland

The Everyday Challenge

Awareness – Engagement - Action


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