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Other Voices Confederation & Partnerships

Other Voices Confederation & Partnerships . OVERVIEW. Goal of Other Voices Concept To add value for STRATFOR readers by providing them with serious outside analysis and opinions.

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Other Voices Confederation & Partnerships

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  1. Other Voices Confederation & Partnerships

  2. OVERVIEW Goal of OtherVoices Concept To add value for STRATFOR readers by providing them with serious outside analysis and opinions. To give status and add value to our confederation partners and other partners by allowing them to showcase their work and access a largely US audience To increase the exposure of an international audience to STRATFOR for potential future marketing and sales opportunities

  3. Other Voices Content would consist of: Op-ed pieces from confederation partners and other serious think tanks and experts/scholars Analyses on topics of prime interest to our readers - judged by initally by intelligence - complemented by reader surveys - feedback from marketing efforts - use of topic suggestion links from the OV page

  4. FORMAT Other Voices pages should be under our control and part of STRATFOR (not links to other sites) Other Voices should be visible on Home Page In order to add status and value Other Voices should be for members only Recommend we create a partnerships/confederation section and display links and logos of partners on our site and have confederation partners do the same with STRATFOR link and logo

  5. WHO RECEIVES OTHER VOICES? Other Voices will add value and status and should be available for STRATFOR members only Other Voices should be used in marketing to incentivize purchasing STRATFOR and having access to “one stop shopping” on major issues Should market to free list and to prospective institutional/ government members

  6. SELECTING OTHER VOICES CONTENT How do we select Other Voices contributions? Confederation partners should have priority – include in new MoUs -- actively request contributions from current partners Invite select serious scholars and experts both in US and globally to contribute Oversight and selection process by intelligence

  7. PROBLEMS TO ADDRESS Branding - will it negatively impact our brand? - will need disclaimers clearly stating these are not STRATFOR’s views Need to select opposing views on topics so as not to be seen as lobbyists or proponents for any one viewpoint Creation of Other Voices pages needs to be done by IT – what is their timeline?

  8. HOW TO MARKET? Create partner section on website and around this create ad opportunities, and organize events Showcase our partners in weekly newsletter highlighting partnerships Recommend it be an enterprise only product Can advertise it’s existence to the free list but sales people can use it when selling enterprise level and above

  9. Timeline Month 1 & 2 - collect material IT time needed to build pages? Month 3 – launch Other Voices pages Month 3-6 – collect feedback and data on OV Month 6 - decide whether we want a forum for reader comments

  10. CONFEDERATION PARTNERS Current Partnerships Turkey – SABAH Hurriyet Daily News (in English) Georgia – The Messenger Azerbaijan – Azerbaijan Press Agencey News.Az Ukraine – Kyiv Post Romania – MediaFax Serbia – B92 Colombia – El Espectador Pakistan – AaJ TV China - Caixin

  11. PENDING PARTNERSHIPS Pending partnerships include Czech Republic – MediaFax Baltics – The Baltic Times Bulgaria – Sofia News Agency Slovakia – Slovak Spectator Moldava – Jurnal Trust Media China – The Bund Malaysia – Malaysiakini Argentina – La Nacion Mexico – El Universal Nigeria – The Nation Kenya – Daily Nation

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