1 / 5

Private Label Brands

Private Label Brands. Group 6 Assignment. PPT Presentation by: Matthew Sullivan. Generic Brands. Generic brands target a price-sensitive segment by offering a no-frills product at a discount price. Wal-Mart has it’s own generic private label brands for many of it’s products

dotty
Download Presentation

Private Label Brands

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Private Label Brands Group 6 Assignment PPT Presentation by: Matthew Sullivan

  2. Generic Brands Generic brands target a price-sensitive segment by offering a no-frills product at a discount price • Wal-Mart has it’s own generic private label brands for many of it’s products • They are often almost always cheaper than national brands • One can find them at any Wall-Mart in the U.S. and all over their stores

  3. Two Examples of Generic Wall-mart brands • Equate • This brand covers many medicines and personal hygiene products • Great Value • This brand covers a lot of food goods

  4. One more example…. I spent some time in Australia and found a generic brand in a store called Cole’s, and thought it was interesting given the book’s use of the phrase “no-frills.” • Cole’s in Australia • No-frills generic private label brand • Grape flavored soda was actually clear (no-frills)

  5. Copycat brands Copycat brands imitate the manufacturer’s brand in appearance and packaging, generally are perceived as lower quality, and are offered at lower prices • Safeway has it’s own copycat brand for some of it’s goods • Can be found at all Safeways inside and outside the store • A prime example is the soda at Safeway which is obviously a copycat of Mt. Dew

More Related