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How it’s done today. The most time-consuming stage of the workflow is dry time to lamination. 6 min.*. 4 - 24 hours. 5-10 min. Dry sufficiently to laminate. Print. Laminate. Trim & mount. * 2’ x 3’ print, Max Quality mode. NOT ANY MORE!. 6 min.*. 4 - 24 hours. 5-10 min. Print.

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The most time consuming stage of the workflow is dry time to lamination
The most time-consuming stage of the workflow is dry time to lamination

6 min.*

4 - 24 hours

5-10 min.

Dry sufficiently to laminate

Print

Laminate

Trim & mount

* 2’ x 3’ print, Max Quality mode

HP PRODUCTIVITY PR BRIEFING


Not any more
NOT ANY MORE!

6 min.*

4 - 24 hours

5-10 min.

Print

Dry Prints

Laminate

Trim & mount

HP PRODUCTIVITY PR BRIEFING


Benefits of instant dry time to the print service provider psp
Benefits of instant dry timeto the Print Service Provider (PSP)

HP PRODUCTIVITY PR BRIEFING


A brief description of how it works

A brief description of how it works …

The secret behind this innovation: micro-porous coating


Evaporation

substrate

substrate

Current Inkjet Coating Technology

introduction: glossy media ink receiving layer (IRL) technologies

- current swellabletype

Inkjet Printing

Must wait to laminate until all water evaporates 4-24 hours

substrate

step 3: water evaporates, leaving ink & colorant in unswollen IRL

step 2: IRL swells to absorb the ink -- like a contact lens absorbs water!

step 1: ink drops impact the IRL

HP PRODUCTIVITY PR BRIEFING


Evaporation

substrate

substrate

Breakthrough HP Inkjet Coating Technology with New HP Productivity Photo Paper

introduction: glossy media ink receiving layer (IRL) technologies

- new poroustype

Inkjet Printing

Ready for Instant Lamination

residual ink

& colorant

substrate

step 3: water evaporates, leaving ink & colorant in media

step 2: ink flows through the pore spaces

step 1: ink drops impact the IRL

HP PRODUCTIVITY PR BRIEFING



Most shops have more than one lf printer

Most shops have more than one LF printer . . .

Multiple

brands

Single LF

Printer

Multiple printers,

same brand

Source: Lyra Research, Inc.


And want their media to work on all those printers

. . . and want their media to work on all those printers . . .

Absolutely

necessary

Very important

Unimportant

Somewhat

important

Source: Lyra Research, Inc.


Target prospects for hp productivity

Any PSP that laminates .

Primary

Secondary

target prospects for HP Productivity:

Corporate graphics departments

Digital imaging service bureaus

Sign shops

Screen printers

Quick printers

Exhibit houses

Photo labs

Graphic Designers/

Artists

HP PRODUCTIVITY PR BRIEFING


Quote from zahir salehmohamed general manager the printing house of toronto canada

"Over 95 percent of our customers want their prints right away. For trade show graphics and posters, most prints are on glossy paper that we then laminate.

With new HP Productivity Photo Gloss and Semi-Gloss Photo Paper, we don't have to wait a long time for prints to dry. We can now print and laminate in one quick and easy process. This is definitely a more efficient way to serve our customers.”

Quote from Zahir Salehmohamed General Manager, The Printing House of Toronto, Canada

Beta Site Update:


I thought i would have to make some compromise on image quality but the image quality is impeccable

“I thought I would have to make some compromise on image quality, but the image quality is impeccable.”

Zahir added…

Beta Site Update:


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