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How it’s done today

How it’s done today. The most time-consuming stage of the workflow is dry time to lamination. 6 min.*. 4 - 24 hours. 5-10 min. Dry sufficiently to laminate. Print. Laminate. Trim & mount. * 2’ x 3’ print, Max Quality mode. NOT ANY MORE!. 6 min.*. 4 - 24 hours. 5-10 min. Print.

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How it’s done today

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  1. How it’s done today

  2. The most time-consuming stage of the workflow is dry time to lamination 6 min.* 4 - 24 hours 5-10 min. Dry sufficiently to laminate Print Laminate Trim & mount * 2’ x 3’ print, Max Quality mode HP PRODUCTIVITY PR BRIEFING

  3. NOT ANY MORE! 6 min.* 4 - 24 hours 5-10 min. Print Dry Prints Laminate Trim & mount HP PRODUCTIVITY PR BRIEFING

  4. Benefits of instant dry timeto the Print Service Provider (PSP) HP PRODUCTIVITY PR BRIEFING

  5. A brief description of how it works … The secret behind this innovation: micro-porous coating

  6. Evaporation substrate substrate Current Inkjet Coating Technology introduction: glossy media ink receiving layer (IRL) technologies - current swellabletype Inkjet Printing Must wait to laminate until all water evaporates 4-24 hours substrate step 3: water evaporates, leaving ink & colorant in unswollen IRL step 2: IRL swells to absorb the ink -- like a contact lens absorbs water! step 1: ink drops impact the IRL HP PRODUCTIVITY PR BRIEFING

  7. Evaporation substrate substrate Breakthrough HP Inkjet Coating Technology with New HP Productivity Photo Paper introduction: glossy media ink receiving layer (IRL) technologies - new poroustype Inkjet Printing Ready for Instant Lamination residual ink & colorant substrate step 3: water evaporates, leaving ink & colorant in media step 2: ink flows through the pore spaces step 1: ink drops impact the IRL HP PRODUCTIVITY PR BRIEFING

  8. HP Productivity Printing Material line-up … HP PRODUCTIVITY PR BRIEFING

  9. Most shops have more than one LF printer . . . Multiple brands Single LF Printer Multiple printers, same brand Source: Lyra Research, Inc.

  10. . . . and want their media to work on all those printers . . . Absolutely necessary Very important Unimportant Somewhat important Source: Lyra Research, Inc.

  11. Any PSP that laminates Primary Secondary target prospects for HP Productivity: Corporate graphics departments Digital imaging service bureaus Sign shops Screen printers Quick printers Exhibit houses Photo labs Graphic Designers/ Artists HP PRODUCTIVITY PR BRIEFING

  12. "Over 95 percent of our customers want their prints right away. For trade show graphics and posters, most prints are on glossy paper that we then laminate. With new HP Productivity Photo Gloss and Semi-Gloss Photo Paper, we don't have to wait a long time for prints to dry. We can now print and laminate in one quick and easy process. This is definitely a more efficient way to serve our customers.” Quote from Zahir Salehmohamed General Manager, The Printing House of Toronto, Canada Beta Site Update:

  13. “I thought I would have to make some compromise on image quality, but the image quality is impeccable.” Zahir added… Beta Site Update:

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