Marketing….. The Second Time Around. Session 38: February 28, 2006 Session Producer: Mark Dinsmore LTC Global Solutions. PANEL. Rick Gardner, Lifestyle Insurance Services Deborah Skiff, ACSIA Long Term Care Reg Wulf, ACSIA Long Term Care. Industry Sales. Industry Sales.
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Marketing…..The Second Time Around
Session 38: February 28, 2006
LTC Global Solutions
It costs 60% more to generate a $1 of premium from a prospect age 55 than a prospect age 65
Improve the Efficiency in Sales and Marketing of LTC Insurance …
… and Increase Profitability
Why is LTC Insurance Like a Sack of Potatoes?
Waste to Product
Expense to Revenue
Value in learning what worked…
… and measuring results up against goals
Case Study #1Selling Additional Coverage to Current Policyholders
Segmenting and targeting the
Different sale – different approach
Case Study #2Building Profitable PartnershipsMarketing Life Settlements to LTC Customers
What does this world look like?
How it lines up with LTC Insurance prospects and customers