1 / 17

Fringe session on behavioural change 24 September 2014 Lidija Pavić-Rogošić

Fringe session on behavioural change 24 September 2014 Lidija Pavić-Rogošić ODRAZ-Sustainable Community Development CIVITAS ELAN partner in Zagreb. Background : before CIVITAS. City of Zagreb is faced with a continuous increase in the number of senior citizens

Download Presentation

Fringe session on behavioural change 24 September 2014 Lidija Pavić-Rogošić

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Fringe session on behavioural change 24 September 2014 Lidija Pavić-Rogošić ODRAZ-Sustainable Community Development CIVITAS ELAN partner in Zagreb

  2. Background: before CIVITAS • City of Zagrebis faced with a continuous increase in the number of senior citizens • Mobility is highly important for the quality of their lives • Seniors were not in the focus of PT operator or City of Zagreb Transport office as a specific user group CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  3. Target group • Senior citizens - to encourage them to use more public transport • Recruited in cooperation with City Office for Social welfare • Homes for elderlyand seniors’ associations visited (500participants) • CIVITAS ELAN joinedmarking of International Day of Older Personsand Healthy week– additional 2.000 beneficiaries + Publicpresentations CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  4. Workshopswith senior citizens • 17workshopsindifferent homes for elderly and their associations Participants: • elderlypersons + ZET drivers + traffic police +City department for traffic +City department forsocial welfare • ODRAZ as moderator CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  5. What we do during workshops? • a conversation related to theirmobilityneedsandhabits • explanation on how to use newelectronictickets • ZET driversandTraffic police give recommendation for safety in PT vehicles andstreets CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  6. Comments / recommendations • There is a problem withbikepath, which is directlyinfrontofourelderlyhome • Wecannotmanage to crossthestreet as a greenlightlastsveryshort • A lackof culture amongst the cyclist; the City shouldlook for a solution to the problem of rushing bicyclists • The lack of information about electronic PT ticketing system • A need for more traffic lights with sound notification CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  7. Concreteresults Based on a discussionduring the workshop, reccomenationsweresent to relevantinstitutions ►e.g. togetherwith a traffic police a proposal for better solution at one crossroadto be more user friendlywassent to a City office for traffic CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  8. Workshops in ZET depot • for elderly on how to use PT safelyandgainconfidence • Workshops on safety ofelderly in PT with tram and bus drivers • 4 workshopswith more then 160 drivers to be more sensitiveandresponsive to elderlypassangers CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  9. Theleaflet • a leaflet with practical advices for seniors on how to use PT – distributed at events • thefirstofthekind • Elderlyfriendly: • bigletters • pictures • simpleexplanations CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  10. International Day of Older Persons • 29 September • opportunity to distribute practical guidelines for safer use of public transport for elderly people • well accepted by seniors Mayorof Zagreb CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  11. Shorteducational film Excellent feedback from elderly people during workshops Attracts the interest of media • A short film „Alojz and Vlatka” andtheirbehaviourwhileusing PT • http://www.youtube.com/watch?v=3zoaGg4Zn9g CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  12. MediaandSafetyofelderlyin PT • To raiseawarenessofpublicandseniors • elderlypeopleand PT drivers as maincharacters • three TV reportages on elderlyandsafetyin PT (includingshort film, interviewwith bus driver) • web articles • writtenarticles CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  13. Triggers CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  14. Working with the target group • Seniorsshowed appreciation,in particular emphasising the attention given to them - not as a part of problem, but as a part of mobility solutions Lessonslearned: • new angle to the issue is worth trying - sometimes small interventions could contribute to the quality of life for senior citizens • special attention should be put on growing stakeholder group of seniorsby ZET- theyrepresent an important public transport users CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  15. What we found out? • Elderly willing to participate in mobility dialoge - they know specific problems in their neighbourhood and think about possiblesolutions • Trust should be built - many citizens, including elderly, do not believe that they can influence decision-making • Those involved were satisfied for the opportunity of gathering together and discussing issues of common interest • Concreteinitiatives emerged CIVITAS FORUM 2014 • 24/9/14 • Casablanca • Lidija Pavic-Rogosic

  16. Conclusion • Mobilitybehaviouralchangesamongelderlyrequire: • Empowerment- enhancement of theircapabilities so that they can engageand influence the institutions that affect their mobility • Inclusion- removal of institutional andphysicalbarriers increase accessandsafetyin PT • Safetyand security- lowering of vulnerability through reducing risk • Challenges: • sustainabilityaftertheendoftheprojects

  17. Regardsfrom Zagreb! Lidija Pavić-Rogošić ODRAZ-SustainableCommunityDevelopment lidija@odraz.hr www.odraz.hr www.civitaszagreb.hr http://www.civitas.eu

More Related