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New Jersey Natural Gas & Ventura Associates Intl LLC. Oil Conversion Incentives . NJ Natural Gas. New Jersey Natural Gas is the principal subsidiary of New Jersey Resources. Fortune 1000 company

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New Jersey Natural Gas & Ventura Associates Intl LLC

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New Jersey Natural Gas&Ventura Associates Intl LLC

Oil Conversion Incentives

NJ Natural Gas

  • New Jersey Natural Gas is the principal subsidiary of New Jersey Resources.

  • Fortune 1000 company

  • Provides reliable energy and natural gas services including transportation, distribution, and asset management.

Ventura Associates Intl LLC

Promo 100 marketing & promotions agency specializing in:

  • Strategically-focused, legally precise online and offline promotions.

  • Tactical development and flawless execution of:

  • Sweepstakes

  • Contests

  • Games

  • 40+ years in business

  • 11,118 sweepstakes, contest, games

  • $139,873,416 in prizes given away

What We Do

  • Counsel on program concept, execution and planning for any/all media

  • Prize structure recommendations

  • Rules and legal review

  • State registrations and surety bond (if applicable)

  • Online promotion hosting

  • Winner selection, clearance and correspondence

  • Prize procurement and fulfillment

  • Program analytics and reporting

You, too can win!

Listen Up!

Look for your official entry forms, and lets have some fun!


Sweepstakes vs Contests

  • A promotion that awards prizes on the basis of skill demonstrated by each entrant

  • Highly Regulated

  • Purchase may be required in most states.

  • Promotions that award prizes on random chance.

  • Highly Regulated

  • Purchase not necessary

Sweepstakes Versus Contests

SweepstakesXX no purchase necessary

Contests Xskill replaces chance X

State Registrations:

New York Florida Rhode Island

Prize Value:Over $5,000 Over $5,000 $500+

(Retail or online retailer only)

Bonds or CD’s: Yes Yes No

Lead Time: 30 days 7 days 30 days



Instant Game

NJNG “Win Big & Save” Sweepstakes

  • Four Winners get a home heating conversion worth up to $6,000.

  • We cover costs

  • New winner picked every two weeks

  • Better chance of winning the sooner the consumer entered

Marketing Tactics

  • Reach consumers by using direct mail and internet based promotions.

  • Designed to build a database of potential leads

  • Questions on sweepstakes entry form served to drive quality prospects.


908 sweepstakes entries

UGI Sweepstakes

  • Largest gas utility in Pennsylvania with small electric utility

  • Three consecutive years, every spring

    • 2011 Rake in the Cash

    • 2012 The Switch is On

    • 2013 Do it for the Money

2011 “Rake in the Cash” Sweepstakes

  • Twelve winners of up to $2,000 rebate on the purchase of ANY natural gas hot water heater that replaces a non-gas water heater. Winners drawn weekly by outside administrator, Ventura Associates.

  • No requirements on efficiency, size, style, contractor, etc.

  • Paid for with shareholder dollars, not part of an approved efficiency program. Less than half the cost of previous year’s $300 rebate.

Marketing Tactics

  • Direct Mailing to 52,000 target customers in September.

  • Program website with benefits of gas hot water, video, online sweepstakes entry.

  • Pop-up message to online bill with link to website.

  • Postcard reminder mid-program to all prospects.

  • Additional sweepstakes entry forms available through call center.

  • 12 weekly drawings of winners with names posted on website.

Initial Customer Mailer - Outside

Initial Customer Mailer - Inside

Mailer – Sweepstakes Information

Program Website

  • Micro site for customers at:


1,014 sweepstakes entries

2012 “The Switch is On” Sweepstakes

  • UGI reimbursed winner up to $7,500 for purchase and installation of a natural gas heating system to replace a non-gas system

  • Winner permitted to purchase any natural gas heating system from the contractor of their choice

  • Entry form could only be accessed online after completing the UGI Home Heating Calculator accessible from

Marketing Tactics:

  • Designed to educate consumers on how much they’ll save with natural gas by driving them to website landing page to find out how much they can save and enter to win a free furnace.

  • Additional goals of generating more qualified leads early in the spring and collecting email addresses from consumers interested in switching.

  • Multi-channel advertising campaign including TV, social media, paid search and web.

  • Direct mail and email focused on moving the considering prospects to commit.

Promotion: TV

TV Programming focused on saving money by switching to Natural Gas and encouraged interested consumers to complete the calculator and enter to win a new Natural Gas home heating system.

Promotion: Newspaper - Reasons

Promotion: Social Media

Promotion: & Electronic Newsletter (RGs)

Banner on home page

Gasline article for April 2012,

RG version only

Promotion: Direct Mail

Call To Action:

Campaign Landing Page

From the landing page, consumers can click through to:

Complete the home heating savings calculator and enter the sweepstakes

Send an email form to check on gas availability

Download a free Conversion Guide that explains the benefits and steps to switch to Natural Gas

Sweepstakes: Calculator Intro Page

Step 1:

When the consumer clicks the “Show Me How Much I Can Save” icon on the Landing Page, they are directed to this page.

We’ve added a message about the sweepstakes to this page.

Sweepstakes: Entry Form

Step 3:

Complete online entry form and hit submit


1,419 sweepstakes entries

Spring 2013 “Do It For The Money” Sweepstakes

  • April 22nd through June 30th 2013

  • Win a free home heating system

  • Savings up to $1,500 by switching to natural gas

  • Enter by clicking on “availability” form and fill out simple online form.

Marketing Tactics

Promoted Through

  • TV

  • Newspaper

  • Facebook

  • Twitter

  • Online Display advertising on various websites including local news, sports, weather, etc.

Spring Conversion Campaign - Newspaper

Call To Action: Campaign Landing Page

All promotion drives consumers to the campaign landing page. Several URLs are used to track success of each channel.

Sweepstakes Results

993 sweepstakes entries

Prize Giveaway


- Must answer correctly

- Must be present at time of drawing

And the winner is…..

For More Info: Contact:

Marla Altberg CEO

Ventura Associates Intl LLC

(212)-302-8277 ext. 3003

[email protected]

Bob Gallo

NJ Natural Gas


[email protected]


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