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Fallon Bleich Rutgers University Mary Michelle Moore Rutgers University ASIS&T 2012

They’re Doing This for Free?: Using Crowdsourcing as a Way to Generate User Interest and Efficiently Digitize Collections . Fallon Bleich Rutgers University Mary Michelle Moore Rutgers University ASIS&T 2012 "Digital Liaisons: Shifting Borders in Interdisciplinary Collaborations".

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Fallon Bleich Rutgers University Mary Michelle Moore Rutgers University ASIS&T 2012

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  1. They’re Doing This for Free?: Using Crowdsourcing as a Way to Generate User Interest and Efficiently Digitize Collections Fallon Bleich Rutgers University Mary Michelle Moore Rutgers University ASIS&T 2012 "Digital Liaisons: Shifting Borders in Interdisciplinary Collaborations"

  2. Why Crowdsourcing?

  3. What Makes a Successful Project?

  4. What Makes a Successful Project?: Marketing 80% of survey respondents wished they had a stronger marketing presence.

  5. What Makes a Successful Project?: Staff 100% of the projects were able to hire new staff, but most wished that they could hire more.

  6. What Makes a Successful Project?: Money Crowdfunding: one of the most simplistic forms of Crowdsourcing but also the least utilized.

  7. What Makes a Successful Project? Don’t forget that projects must be unique and fun for the user. If they don’t see a reason to help with the project, then they won’t.

  8. Any Questions or Comments? @fbleich Fallon.Bleich@gmail.com

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