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ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING. CHAPTER 4. NATURE AND SIGNIFICANCE OF MARKETING ETHICS. Ethical/Legal Framework in Marketing Current Perceptions of Ethical Behavior. UNDERSTANDING ETHICAL MARKETING BEHAVIOR. UNDERSTANDING ETHICAL MARKETING BEHAVIOR. Societal Culture and Norms

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ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

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  1. ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING CHAPTER 4

  2. NATURE AND SIGNIFICANCE OF MARKETING ETHICS • Ethical/Legal Framework in Marketing • Current Perceptions of Ethical Behavior

  3. UNDERSTANDING ETHICAL MARKETING BEHAVIOR

  4. UNDERSTANDING ETHICAL MARKETING BEHAVIOR • Societal Culture and Norms • Personal Moral Philosophy and Ethical Behavior • Moral Idealism • Utilitarianism

  5. UNDERSTANDING ETHICAL MARKETING BEHAVIOR • Business Culture and Industry Practice • Ethics of Exchange • Caveat emptor • Consumer bill of rights • Ethics of Competition • Economic espionage • Corporate Culture and Expectations • Codes of Ethics • Ethical Behavior of Top Management and Co-Workers • Whistleblowers

  6. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING • Concepts of Social Responsibility • Profit Responsibility • Stakeholder Responsibility • Societal Responsibility • Green marketing • ISO 14000 • Cause-related marketing

  7. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING • The Social Audit: Doing well by Doing Good • Sustainable development • Turning the Table: Consumer Ethics and Social Responsibility

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