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Topic 17: Writing and Publishing the Report

Topic 17: Writing and Publishing the Report. Manila 6 December 2013. Irene Kitsara , Project Officer Patent Information Section, Access to Information and Knowledge Division. I . Writing a Patent Landscape Report. PLR x ≠ PLR y. Depending on… Profile of the reader

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Topic 17: Writing and Publishing the Report

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  1. Topic 17: Writing and Publishing the Report Manila 6 December 2013 Irene Kitsara, Project Officer Patent Information Section, Access to Information and Knowledge Division

  2. I. Writing a Patent Landscape Report

  3. PLR x ≠ PLR y • Depending on… • Profile of the reader • Scope of the report • Particularity of WIPO PLR users • All these factors make follow varie: • Layout • Content • Language • Analysis types • Visualization tools

  4. Who will read the report? • The PLR Reader Profile • Policy maker? • Lawyer/Patent Attorney? • Researcher? • Economist? • Market/Business analyst? • Patent Information user/expert? • IP manager? • Patent Information User?

  5. Matching readers’ profile to needs, purpose and output • Purpose of the report? Decision at stake? • Level of IP awareness/knowledge • Trends overview vs. detailed technical information • Access to the individual documents/search results required? • Legal status/Legal information needed? • Additional information to be included? (e.g. licensing, network analysis, market analysis) • Visualizations depending on focus of interest (e.g. granted patents or all patent filings?) • Results/Conclusions/Recommendations required?

  6. Matching the reader needs to the structure of the report • Components which can be included in the report: • Background technical information • Executive Summary • Key findings • Description of Methodology • Analysis of the results • Technology/Geographical focus • Additional analysis (market/business/competitor/portfolio analysis) • Conclusions • Recommendations • Annexes

  7. Example of a WIPO PLR

  8. WIPO PLR usersparticularity • Not a single profile • Readers come fromvarious backgrounds: • Policy makers • Scientists/Researchers • Managers • Patent Information Users • In order to address all needs: • Languageadapted • Structure of the report (more general and more detailed information, background information etc)e • Emphasisalso on instructive role –searchstrategy description • Differentvisualizations/analysis

  9. II. Publishing a Patent Landscape Report

  10. Publication Options • Hard copies • PDF/Word • Power Point Presentations (.PPT) • Web-based reports

  11. Pros and cons of each format • Word and .PDF widely spread formats • Word allows editing (advantageous for the graphs/images that can be copied and some of them even edited) • .PDF along with the .PPT format allow for the same visualization and printing format independent from various computer settings • Web-based content is user-friendly, dynamic and interactive, but access to the Internet is required

  12. PDF – widely spread PLR publication format

  13. Patent Landscape Reports in .PPT Format Hybrid Electric Vehicle PLR, Dolcera 2005

  14. Web-based Patent Landscape Reports www.boliven.com

  15. Interactive Web-based PLR http://blogs.cambia.org/landscape/

  16. Interactive Web-based PLR

  17. Interactive Web-based PLR (3) Yellow dots: Publications Red dots: Clinical Trials Blue dots: Related patent families

  18. Publishing on SCRIBD – WIPO Presence

  19. WIPO PLR on Scribd

  20. WIPO Patent Landscape Reports – hard copies, PDF format and • Free WIPO Publications • Hard copies and electronic format (PDF)

  21. WIPO PLR – Web Presence http://www.wipo.int/patentscope/en/programs/patent_landscapes/reports/

  22. WIPO PLR – Web Presence

  23. The report – PDF

  24. WIPO PLR – additional data to the report • .xls with search results dataset: • can be sorted by various criteria • hyperlinked to the full-text documents • grouped by technologies/subtechnologies

  25. WIPO PLR – additional interactive visualization tool

  26. WIPO PLR – additional interactive visualization tool (2) Interactive graphs – linked to search results and individual records

  27. Interactive Web-based PLR (2)

  28. Coming up next….Infographics

  29. Thank you! Irene.Kitsara@wipo.int

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