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Tourism – chances and challenges Sustainability and Competitiveness: contradictory or compatible ?

Tourism – chances and challenges Sustainability and Competitiveness: contradictory or compatible ? Ryszard Zdrojewski Reykjavik, February 15, 2008. West-Pomeranian dilemma :. Conservation or Exploitation ?.

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Tourism – chances and challenges Sustainability and Competitiveness: contradictory or compatible ?

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  1. Tourism – chances and challenges Sustainability and Competitiveness: contradictory or compatible ? Ryszard Zdrojewski Reykjavik, February 15, 2008

  2. West-Pomeraniandilemma: Conservation or Exploitation ?

  3. Tourism – chances and challenges Reykjavik, February 15, 2008 West Pomerania, the pearl of southern Baltic Sea

  4. Tourism – chances and challenges Reykjavik, February 15, 2008 Some figures about West Pomerania: • total area: 22.896 km2 • population: 1.696.100 • population density: 74 persons / km2 • shoreline: 185 km • corpland: 50 %

  5. Tourism – chances and challenges Reykjavik, February 15, 2008 Natural resources of West Pomerania: • woodland: 36,03 % • inland waters: 5,7 % • the bay of Szczecin 687 km2 • lakes: 1.600 • protected area: 20,5 % (460.000 ha)

  6. Tourism – chances and challenges Reykjavik, February 15, 2008 Protected areas of West Pomerania: • national parks: 2 • sanctuaries: 81 • landscape parks: 7 • protected scenery areas: 16 • ecological croplands: 65 (> 10 ha) • environmental complexes: 18

  7. Tourism – chances and challenges Reykjavik, February 15, 2008 Actual state of global tourism (WTO`06): • international journeys: ~770 mln USD ( ~11%) • int. journeys receipts: ~630 bln USD ( ~11%) • average unit income (i.j.): ~820 USD (max USA - ~1050 USD, min Africa - ~570 USD) • most frequently visited countries: 1. France – (75 mln visitors made 41 bln USD profit) 2. Spain – (54 mln visitors made 45 bln USD profit) 3. USA – (46 mln visitors made 75 bln USD profit)

  8. Tourism – chances and challenges Reykjavik, February 15, 2008 Actual state of global tourism (WTO`06): • travel & tourism industry: ~4% global GDP • travel & tourism industry: ~3% globalempl. • travel & tourism industry: ~4,2% EU GDP • travel & tourism industry: ~4% EUempl. • travel & tourism economy: ~10% global GDP • travel & tourism economy: ~8% globalempl. • total tourist demand (WTTC`05):~6.200 bln USD • total tourist demand EU (WTTC`05): ~2.272 bln USD

  9. Tourism – chances and challenges Reykjavik, February 15, 2008 Actual state of European tourism (WTO`05): • number of foreign visitors: Europe – 416 mln ( ~5%), Central-East Europe - ~14%, North Europe - ~8,5%, West Europe - ~2,3%, South Europe - ~2,3% • profits made out of tourist traffic (in bln USD): Spain – 45, France – 41, Italy – 36, Germany – 28, UK – 27. • investment outlays on tourism (in bln USD): Germany – 72, UK – 56, France – 29, Italy – 21.

  10. Tourism – chances and challenges Reykjavik, February 15, 2008 WTO tourism development forecast (by 2020): • international journeys: 1.561 mln • int. journeys incomes: 2.000 bln USD • Europe will be the most popular travel destination (717 mln visitors, 46% of global market), • Central – East Europe will gain the highest growth of tourist traffic (223 mln), • the number of interregional journeys will grow faster than the inner one.

  11. Tourism – chances and challenges Reykjavik, February 15, 2008 Tourism development in Poland (Tourism Institute`05): • travel & tourism economy: (5,6% GDP) 54,2 bln PLN • foreign tourists expenses in Poland: 20,3 bln PLN • domestic travelling expenses: 15,7 bln PLN • journeys abroad expenses: 4,8 bln PLN • corporate travelling expenses: 10,7 bln PLN • investment outlays in tourism: 2,7 bln PLN

  12. Tourism – chances and challenges Reykjavik, February 15, 2008 Structure of turist traffic in Poland:

  13. Tourism – chances and challenges Reykjavik, February 15, 2008 Research on turist demand in West Pomerania (ZROT & University`05): • number of respondents: 1.583 • nationality: Polish (384), German (1.199) • largest groups of visitors: Polish: aged 35-49 (25,6%), German: aged 60-69 (38,4%) • least group of visitors: aged up to 24 - Polish: (25,6%), German: (38,4%)

  14. Tourism – chances and challenges Reykjavik, February 15, 2008 Research on turist demand in West Pomerania (ZROT & University`05):

  15. Tourism – chances and challenges Reykjavik, February 15, 2008 Research on turist demand in West Pomerania (ZROT & University`05): Weaknesses of tourist offer

  16. Tourism – chances and challenges Reykjavik, February 15, 2008 Research on turist demand in West Pomerania (ZROT & University`05): Strengths of tourist offer

  17. Health & Resort Tourism (cure, rehabilitation, SPA, medical treatment) Recreational Tourism ( 3xS = Sun, Sea, Sand) Active Tourism (bicycle driving, trekking, sports) Maritime Tourism Business Tourism Sightseeing Tourism Cultural & Urban Tourism Specialized Tourism Tourism – chances and challenges Reykjavik, February 15, 2008 Tourism policy in West Pomerania (ZROT & University`05): Seaside - zone Strategic forms: Supporting forms:

  18. Specialized Tourism (horse riding, hunting, fishing) Recreational Tourism (woodlands, lakelands) Active Tourism (bicycle driving, trekking, sports) Agritourism Health & Ecotourism Cultural & Urban Tourism Educational Tourism Tourism – chances and challenges Reykjavik, February 15, 2008 Tourism policy in West Pomerania (ZROT & University`05): Lake districts Strategic forms: Supporting forms:

  19. Active Tourism (yachting, bicycle driving) Frontier Traffic (frontier trade, shopping, educational tourism) Ecotourism (natural parks, islands, landscape & preserved zones) Cultural & Urban Tourism Specialized Tourism Business Tourism Sightseeing Tourism Tourism – chances and challenges Reykjavik, February 15, 2008 Tourism policy in West Pomerania (ZROT & University`05): Oder river-basin Strategic forms: Supporting forms:

  20. Tourism – chances and challenges Reykjavik, February 15, 2008 Tourism policy in West Pomerania (ZROT & University`05): DEVELOPMENT OF TURIST PRODUCTS Recreational Tourism, Health & Resort Tourism, Active Tourism, Ecotourism, Business Tourism, Cultural & Urban Tourism, Educational Tourism, Maritime Tourism, Sightseeing Tourism, Specialized Tourism, Agritourism, Frontier Traffic HUMAN CAPITAL NATURAL RESOURCES MARKETING INSTITUTIONAL SUPPORT ergo: balance !

  21. Tourism – chances and challenges Reykjavik, February 15, 2008 Thank you for your attention ! Ryszard Zdrojewski Commission on Tourism, Union of the Baltic Cities r.zdrojewski@karr.koszalin.pl

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