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Topic: “Ways to market winter golf trips to your clients”

Topic: “Ways to market winter golf trips to your clients”. Who am I? Jim Long, Director of PGA Relations, jlong@golfbreaks.com. Top 3 Tips: Plan it well in advance! During golf lessons time Utilise all marketing channels. My Tip # 3 . Utilise all marketing channels

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Topic: “Ways to market winter golf trips to your clients”

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  1. Topic: “Ways to market winter golf trips to your clients” Who am I? Jim Long, Director of PGA Relations, jlong@golfbreaks.com • Top 3 Tips: • Plan it well in advance! • During golf lessons time • Utilise all marketing channels

  2. My Tip # 3 Utilise all marketing channels Website – build your own and/or use golf club’s website Email – build your own and/or use membership database Postal – do your own and/or use membership database Notice board – posters advertising your trips / sign-up sheets Pro shop display – flyers/posters on display Local newspaper – sports editor / inexpensive advertising Invite high profile member at discount/free!

  3. My Tip # 2 During golf lessons time Pre lesson – at time of booking (appt cards / online booking) During lesson – leaflet to hand out AND verbal mention Post lesson – email and/or website Lesson reminders – emails and texts

  4. My Tip # 1 Plan it well in advance! 5P’s – Prior Planning Prevents Poor Performance! Ideally start planning in May for following Winter Plan to suit your personal and business schedule Consider Pro-Ams, holidays and tuition trips Detail - destination, dates, venues, budget, purpose Use a trusted golf travel operator to book up your trips Constant communication to members is key

  5. Summary Utilise ALL marketing channels Nothing beats verbal communication – during lessons Plan WELL in advance – start in May Let a golf travel specialist do the leg work for you! www.golfbreaks.com/pgapro / +44 (0)1753 206090

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