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Advertising Techniques

Advertising Techniques. Bandwagon. Everyone is doing it! You may be the only person not using this product. Comparison. Our product is better, faster, or safer than…. Having Fun. You’ll have more fun if you use this product. Rewards. Coupons, sale, 2-for-1, prizes, etc…. Scientific.

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Advertising Techniques

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  1. Advertising Techniques

  2. Bandwagon Everyone is doing it! You may be the only person not using this product.

  3. Comparison • Our product is better, faster, or safer than…

  4. Having Fun • You’ll have more fun if you use this product

  5. Rewards • Coupons, sale, 2-for-1, prizes, etc…

  6. Scientific • Research has found… • Advertisement that uses graphs or statistics

  7. Sex Appeal • You will be more appealing and attractive to others if you use…

  8. Symbols • A symbol attached to a product may trigger emotions to buy • Symbols – • Animals • Sports Figures

  9. Testimony • A person, often famous, implies that since he or she uses the product, it must be good.

  10. Advertisement Assignment • Look at your advertisement • Determine which technique(s) is the primary one(s) being used • Give at least 2 reasons why you think that advertisement is using that technique • Reality Check…explain how this is “false” advertising.

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