Shareholders in Company D – Industry 43

1. Shareholders in Company D – Industry 43 MouniaBelkoura/Finance/December 2010 Hau Ping Cheng/Accounting/December 2010 LanKi Cheng/Business Administrations/December 2010

2. 5 Forces Analysis • The bargaining power of supplier • Low Power Threat (High) • The bargaining power of customers (buyers) • Moderate Power Threat (High) • The threat of substitute products or services • High Power Threat (Low) • The intensity of competitive rivalry • High Power Threat • The threat of the entry of new competitors • Low Power Threat

3. BSG Strategic Group Map (Yr 14) North-America Europe-Africa Asia-Pacific Latin America

4. KSF • BSG • S/Q Rating • Advertising • Retailer Support • Real Footwear Industry • Customization • Ex. Custom shoes made possible with custom AdWords campaigns • International Expansion: Brand Development • Ex. Reebok on expansion outlook: opens another store at Mirdif City Centre in UAE • Customer Loyalty • Ex. Crossing The Line? Nike Fan Inks His Loyalty

5. Strength Assessment

6. Market Share Growth Trend

7. Financial Performance Trend

8. Recommendation • Improve S/Q rating. • Spend more money on the quality of footwear. • Ex. Increase the use of superior materials. • Increase advertising budget. • Invest on brand recognition. • Ex. Celebrity, charity program. • Maintain retail support.

9. Citation • DePaula, N. (2010). Crossing the Line? Nike Fan Inks His Loyalty. Retrieved Oct. 14, 2010, from Sole Collector. Web site: http://solecollector.com/live/all/crossing-the-line-nike-fan-inks-his loyalty/. • Mashni, R. A. (2010). Reebok on Expansion Outlook: Opens Another Store at Mirdif City Centre in UAE. Retrieved Oct. 14, 2010, from AME Info FZ LLC, United Arab Emirates. Web site: http://www.ameinfo.com/230449.html. • Hussain, S. (2010). Custom Shoes Made Possible with Custom AdWords Campaigns. Retrieved Oct. 14, 2010, from SEO CHIEF. Web site: http://seo-chief.com/custom-shoes-made-possible-with-custom- adwords-campaigns/.