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Neil Campbell Head of Product and Marketing b right solid online technology

Neil Campbell Head of Product and Marketing b right solid online technology ncampbell@brightsolid.com @ brightsolid_tec. 25 mins : 10 things to cover. Intro to bright solid 3 stories of our work with App Vendors 3 key rules we follow when partnering 3 lessons learned.

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Neil Campbell Head of Product and Marketing b right solid online technology

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  1. Neil Campbell Head of Product and Marketing brightsolid online technology ncampbell@brightsolid.com @brightsolid_tec

  2. 25 mins: 10 things to cover • Intro to brightsolid • 3 stories of our work with App Vendors • 3 key rules we follow when partnering • 3 lessons learned

  3. brightsolid background • Parent Company • Est. 150 years, 1500 employees • FY11 Rev: £250m • £750m in non-traded investments • >250m comics, books, magazines + newspapers per year • Incl. Regional Newspapers, Beano, Paragon Books • Innovative online applications for consumers and enterprises • Est. 18 years • Team of 225 • MSP with 2 UK data centres • HQ in Dundee, • Offices in Shoreditch, Edinburgh, Dublin, Sydney and Los Angeles

  4. brightsolid today • Number 1 in online genealogy in the UK (number 2 globally) • Top 3 UK Social Media player • All supported by our MSP heritage and backbone from our Dundee data centres • Our MSP business model extends from Application Clouds to Infrastructure-as-a-Service and Virtual Network provision

  5. Our consumer business

  6. There is a new name added every second to the Genes ReunitedFamily Tree

  7. There are 24,021,406 registered members onFriends Reunited

  8. The 1.5 billion names in our genealogy databases is more than China’s 1.3 billion population.

  9. With the British Library we are digitising enough newspapers to cover Hampden Stadiumeach day

  10. Drivers in the Enterprise Market We recognise that only 6% of non-IT stakeholders, see ITas a critical enabler of the business vision – Source IBM CIO 2011 report • 70% of CIO’s primary concern is security, source Goldman Sachs survey 2011 • Cloud is predicted to grow to 16% of a 200bn global IT market by 2014 and is exceeding growth forecasts • 65% of CIO’s plan to partner extensively as opposed to do everything in house, Source IBM CIO 2011 report • By 2015 35% of IT budgets will be outside IT, Source HP 2012

  11. Customers

  12. Dedicated or Multi-Tenant Environments State-of-the-art Tier3+ (Tier 4) facilities Nationwide MPLS network Fully Managed Infrastructures Security 24x7

  13. Application Clouds SaaS with Compliance, Security & Usability

  14. 25 mins: 10 things to cover • Intro to brightsolid • 3 stories of our work with App Vendors • 3 key rules we follow when partnering • 3 lessons learned

  15. Maximo Asset Management Solution delivered and live: FTSE 250 client One contract, single SLA, per-user pricing Signing to go-live: 6 weeks (over Christmas) ‘Traditional’ model: give pricing to app vendor, they add margin, licenses and their services Repeating now: Existing customer extended project after 12 weeks + additional deals in pipeline Story 1: ‘Traditional’ Model

  16. Cognos Business Analytics UK Police Force Tuesday – concerns over Saturday’s match Friday – solution live analysing all social media and alerting for trendsin real-time Our model: Co-sell, split revenue: shared risk, shared reward Story 2: Agile Delivery

  17. Mango Apps Seattle Based ISV: World’s Most Advanced Enterprise Collaboration Software Gartner Cool Vendor 2012 Our model: We sell and support in Europe – joint lead-gen, licence model, working together to develop product Story 3: Game-changing tech

  18. 25 mins: 10 things to cover • Intro to brightsolid • 3 stories of our work with App Vendors • 3 key rules we follow when partnering • 3 lessons learned

  19. Rule 1: Be our own customer Use the application within our group

  20. Rule 2: Be a natural extension of existing products

  21. Rule 3: Satisfy an existing demand

  22. 1: We use the app within our group 2: Natural extension of existing products 3: Customers are asking us for it 3 out of 3 = Ideal 2 out of 3 = Worth consideration 3 rules for selecting app partners:

  23. 25 mins: 10 things to cover • Intro to brightsolid • 3 real-life stories of working with App Vendors • 3 key rules we follow when partnering • 3 lessons learned

  24. Lesson Learned 1: Don’t underestimate application support

  25. Lesson Learned 2: Comms from server to desktop are vital, and often overlooked

  26. Lesson Learned 3: Don’t “sell a fire extinguisher in a butchers”

  27. 25 mins: 10 things to cover • Intro to brightsolid • 3 real-life stories of working with App Vendors • 3 key rules we follow when partnering • 3 lessons learned

  28. Neil Campbell Head of Product and Marketing brightsolid online technology ncampbell@brightsolid.com @brightsolid_tec

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