Long Tail by Chris Anderson. Hassan Sayyadi firstname.lastname@example.org. Touching the Void Phenomenon. Touching the Void , a harrowing account of near death in the Peruvian Andes Joe Simpson, 1988 Into Thin Air Jon Krakauer, 1997. Touching the Void Phenomenon: How?.
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Long Tailby Chris Anderson
near death in the Peruvian Andes
the positive feedback loop
Website Morphingby John R. Hauser, Glen L. Urban, Guilherme Liberali, and Michael Braun
Successful download increased 27%.
Automatically change website characteristics for each users
Each visitor’s click is a decision point that reveals the visitor’s cognitive style preferences.
Leader vs. follower
Analytic/visual vs. holistic/verbal
Impulsive vs. deliberative
(Active) reader vs. (passive) listener
Graphical vs. verbal
Small-load vs. large-load
Focused content vs. general content
Pair comparison likelihood
Cognitive-style preference posterior