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What are users likely to do?

What are users likely to do?. View Twitter profiles Read tweets Engage Follow Reply Retweet Favorite. What do users see?. Profile Don’t: Do: A darker background makes text easier to read Tweets Don’t: Do: Use hashtags at the end

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What are users likely to do?

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  1. What are users likely to do? • View Twitter profiles • Read tweets • Engage • Follow • Reply • Retweet • Favorite

  2. What do users see? • Profile Don’t: Do: • A darker background makes text easier to read • Tweets Don’t: Do: • Use hashtags at the end • Use capital letters for first letters of each word Do:

  3. What do users read? • Tweets Don’t: Do: • Tweet should be brief and to point of why you’re tweeting • Use the 4 U approach- • BeUSEFUL to the reader • Provide them with a sense of URGENCY • Convey the idea that the main benefit is somehow UNIQUE • Do all of the above in an ULTRA-SPECIFICway • Party, don’t pitch! Don’t: Do:

  4. How do users engage? • Reply • Favorite • Follow • Retweet Don’t: Do: Reserve 20 characters for comments on RTs

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