Studentaffairs.com Case Study

1. Studentaffairs.comCase Study Jessa Carpenter, Brandon Ebenhoeh, James C. Welch, Nicole Wilson University of Florida

2. Overview of Presentation • Overview of Case Study • Why is it important? • Technology Use by Current Students • Impacts when used correctly • Why regulate it? • Negative impacts on students • Specific cases • How to Address it? • Middle College Social Media Policy • Guidelines • Implementation of Policy • References

3. Case Study • Institution Information: • Small, Private less than1500 students • Rural Midwestern location • Prided in its business program and job placement rates • Key Players: • President: concerns with misuse of social media • Faculty: want to promote social media and technology into classroom • Student Affairs colleagues: assist with completion of tasks • Kim Brown, Director of Campus Communication • Task: • Develop a social media policy • Create a set of guidelines • Develop website to include information about policy and use on campus • Sanctions for inappropriate use

4. Why It’s Important to the President • Students Current Use • What students own which devices (next slide) • New students are using technology to interact in new ways • Positive impact when used correctly • Faculty currently using multimedia in the classroom • Allows for a larger knowledge exchange (no more regurgitation) • We need to be constantly evolving our use of media (International Conference on Computers in Education)

5. Technology use by students Pew Research Center Data (2010) • Millennial Student Technology Usage: • Cell Phone Use: 95% • Desktop Computer: 57% • Laptop Computer: 70% • iPod: 74% • Tablets such as iPad: 5% • 2011 Social Networking usage for ages 18-29: 83% • Based on these numbers, we need to engage with students to instill social media etiquette and the possible negative implications of social media usage

6. Technology use by students • Regardless of what we do as practitioners, our students will continue using technology • It is our duty to take the technology that they are already using and integrate it into the way we convey knowledge to our students • Furthermore, it is our duty to assist in these students’ development, including providing a safe space for students to learn how evolving technology can be used and how it affects them. • This necessitates education on the potential negative affects of technology use, as well as the vast number of positive outcomes that can be achieved through appropriate use of new technologies.

7. Using Social Media’s Positive Impacts • Benefits of On Campus Usage • “From the very beginning of the early applications, something was different, people had the opportunity to burst out of their parochial communities and make connections around the world.” –Tracy Mitrano, Directors of IT Policy at Cornell University • Corporate Statistics on social media: • http://mashable.com/2011/08/28/social-media-recruiting-infographic/

8. Negative Impacts • Cases that resulted from negative use of social media: • Harassment and negative comments on twitter • Inappropriate pictures on Facebook • Instance of foursquare usage leading to stalking • Additional Cases • Youtube video: disgusting Domino’s Pizza Employee’s mishandling about food • Cisco Fatty Tweet: Connor Riley tweeted about choosing a “fatty paycheck” or hating current job

9. Why regulate it? • Technology such as social media sites are integral for networking with friends and colleagues • Used inappropriately, however, this technology can have negative impacts on students • It is therefore necessary for practitioners in Higher Education to anticipate the needs and difficulties associated with certain technologies to best protect our students

10. By Implementing our Social Media Policy, we hope to deter students from Committing unethical and potentially damaging decisions

11. Middle College Social Media Policy • Using benchmarking schools such as Adrian College, Colorado State University, and Seattle University, we developed a social media policy specifically for Middle College. • Please See Attached Social Media Policy • This policy highlights standards already set by the university such as student code of conduct, harassment policy, and endorsement policy. • We value the ideals of open inquiry, first amendment rights, compassion, and transparency. • Please be aware that all content and posts are bound by the Terms of Use of the social media site that you are using, the Middle College Code of Conduct, and, when on campus, the Middle College Computer Use Policy.

12. Middle College guidelines • Benchmarked from AMP3 public relations • Our Social Media Guidelines focus on community building and understanding the effects of ones actions on ones peers and supervisors. • It also focuses on the professional public persona that one is presenting at all times on social media. Guidelines like “Be Professional”, “Be Respectful”, and “Always Give Proper Credit” speak to this. • Please refer to Social Media Guidelines handout

13. Faculty component • It is important to address our faculty and staff when implementing this policy. • We request all social media sites affiliated with the University to be properly registered as noted in the Middle College Social Media Registration handout. • We at Middle College would like to establish best practices in order to hold all stakeholders accountable. Please see the attached Faculty Best Practices handout. • We have also scheduled multiple faculty seminars as highlighted in the Faculty Seminars worksheet.

14. Implementation of Policy • Three Touch plan: • Before Orientation • During first year seminar course • Upper level student workshops through the Career Resource Center

15. Touch One • Program similar to alcohol edu • Videos and information to educate students about appropriate use of social media • Post workshop online quiz must receive a 90% or higher to pass • Students must sign Electronic Civility Pledge, which adheres to the social media guidelines, in order to register for classes. • Baxter-Magolda’s (1992) Theory used in this touch because we realize there are different ways in which students develop cognitively. This touch is based on the assumption that students learn form absolute knowing. For more developed students, the videos would include students presenting knowledge and the test allows students to show mastery

16. Touch two • Lesson Plan: Establishing positive personal branding among social media channels • Taught during First Year Middle College-Success for the Future course • Students will review instances where individuals misused social media and how it affected the individual and the community • Students will be assigned to create an Action Plan for how they will change the way they use social media. • See Lesson Plan Handout & Facebook Ethics 2011 Handout

17. Touch Three • Collaboration with Career Resource Center • Sponsored workshops focused on positive social media use • These programs will intentionally integrate group work and debate in order to engage with the ways of knowing under Baxter-Magolda’s (1992) epistemological reflection model • See attached workshop examples handout.

18. Sanctions • Sanctions can be for individuals or organizations • Using Gilligan’s Ethic of Care Approach, sanctions will be individualized to each situation. • Common sanction for first transgression is an educational requirement typically our Moral and Ethical Decision Making Seminar. • Multiple transgressions may result in higher level sanctions up to and including suspension and expulsion.

19. Reference • Evans, N., Forney, D., Guido, F., Patton, L., & Renn, K. (2010). Student development in college. (2nd ed.). San Francisco, CA: Jossey-Bass