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IDD Elimination Programme:

IDD Elimination Programme:. KEY elements for developing a National Plan of Action. IDD Programme Action Components. Salt Iodization QA of Production/Import Packaging & labeling Marketing Retailing Sales. Leadership Work by Coalition Training & Finance Public Reporting

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IDD Elimination Programme:

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  1. IDD Elimination Programme: KEY elements for developing a National Plan of Action

  2. IDD Programme Action Components • Salt Iodization • QA ofProduction/Import • Packaging & labeling • Marketing • Retailing • Sales • Leadership • Work by Coalition • Training & Finance • Public Reporting • National Oversight • Data/Information • Legislation/Regulation • Standards & Inspection • Supply Practices • Impact Assessment • National Benefits • Communications • High-level Advocacy • Strategic Mobilization • Consumer Education

  3. Main Acting Partners: • Public Officials • Apply the law equitably • Insist on permanent quality USI • Producers/Importers • Supply only iodized salt • Insist on level playing field • Consumers • Accept only iodized salt • Insist on national oversight

  4. Achievements Recognition of problem Program formulated IDD “un-medicalized” Focus on Intelligence National Coalition formed Salt importers involved Lead QC role by NCPM IDD featured in National Nutrition Conference Separate salt coding on imports Next needs Scheduling meetings of Natl Coordination Council Details of the NPA Strengthen political will for USI legislation Adequate financing Assuring responsibilities and roles of all Partners Involving other Government entities beyond MOH Public Officials

  5. Achievements Importers association Lead QA role: Quality of iodized salt supply is good: 82.6% >25ppm IS import clearance procedure is timely Price is no obstacle Know their customers in food processing industry Challenges Assuring that entire national requirement of household salt is iodized Addressing continued import of non-iodized salt Addressing the continued repacking of bulk non-iodized salt Ensuring that all edible salt imports are checked Salt Import Firms

  6. Customers/Consumers Achievements • No public objections to iodized HH/table salt • Nation-wide “Iodized School Class” 2004 • Importers association works with food industry • Canning industries have started experimenting • Communications campaign ongoing • Interactions with food processing industries Challenges • Accepting iodized salt in home pickling • Promoting iodized salt to bread bakeries and cheese manufacturing industry • Mobilizing acceptance in animal husbandry • Addressing the overall customer’s and consumer’s preference for non-iodized salt

  7. Supportive Partners: • Scientists • Keep knowledge up-to-date • Provide impartial, unbiased advice USI • Agencies • Keep Partners to goal achievement • Provide global connections • Media • Keep public informed of progress • Provide quality journalism

  8. Steps of a successful IDD Elimination Programme: • Situation assessment & needs analysis • Joint NPA development & adoption: • Goal, Objectives, Outputs, Activities • Timelines, Budgets, Reporting • Funding, Implementation, M&E • Verify goal achievement • Ensure permanent progress

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