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the missing beauty!

the missing beauty!. female participation in the resort workforce : overcoming the socio cultural constraints. a unique challenge. Business psychology studies suggest that women will research new job roles thoroughly and critically assess their own competence

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the missing beauty!

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  1. the missing beauty! female participation in the resort workforce : overcoming the socio cultural constraints

  2. a unique challenge.. Business psychology studies suggest that women will research new job roles thoroughly and critically assess their own competence before applying. In comparison, men tend to possess a ‘can-do’ attitude and are prepared to ‘give it a go,’ even if they are not confident of the outcome.

  3. Quick facts & popular beliefs on tourism • inception 1972 • one island one resort (Isolated nature) • 100% muslim country • extended families • increasing views on tourism as a value-conflicting industry. • alcohol and pork • a borrowed foreign life style

  4. Sun Island • Villa Hotels • 852 beds • 960 employees • Located in South Ari: 2 kilometer’s distance to Maamigili (approx. 3000 people) and less then a kilometer to Fenfushi (approx. 700 people)

  5. the approach community awareness internal relationship & growth - personal approaches - grapevine - school visits - community awareness programs - parent-Student tours - apprenticeship programs - female friendly accommodation - encouraging married couples for employment One family concept based on values and principles “family” - internal branding

  6. 900 faces. ONE FAMILY. trusttalentteam & a tactful approach to win the community’s acceptance.

  7. team sense of belonging based on values and principles

  8. women’s participation..

  9. personal approaches community awareness programs - visiting communities to promote employment opportunities - selections through relatives on site

  10. grapevine • experience sharing from people who are already employed • success stories

  11. School visits • approaching grade 10 students • inviting students / parents to the resort

  12. community awareness programs community integrated activities

  13. apprenticeship program incentivized vocational educational programs for female school leavers

  14. family friendly accommodation developed family accommodation; • local home style accommodation • avoid night shifts for girls • separate dinning area for girls (if needed)

  15. encouraging married couples for employment

  16. trust efforts to educate community to eliminate negative thoughts and believes on “resort” environment

  17. implications • Culture • Male dominance • Misconceptions on tourism / “resorts” in particular (Allergic to the religious values?) • Past Image (bad boys, alcohol etc etc..) • Geographical implications • Lack of visible women in senior positions • Retention (Short lifespan)

  18. thank you

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