Semantics (from Greek " σημαντικός " - semantikos ) is the study of meaning . It typically focuses on the relation between signifiers - words, phrases, signs and symbols - and what they stand for . From wikipedia. Semantics nowadays: Google. Example: hot dog.
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Semantics (from Greek "σημαντικός" - semantikos) is the study of meaning.
It typically focuses on the relation between signifiers - words, phrases, signs and symbols - and what they stand for.
Semantics nowadays: Google
Example: hot dog
we want to find things on the web-> Google search for ‘hot dog’
Google sifts through trillions of web pages which it has come to understand
Hot dog ???
Google links what it thinks we mean
by a search phrase with what it thinks
a web page is about.
What is happening is Google is looking for
‘Machine readable information’
It’s trying to work out what things mean.
Is this an expression? someone’s address? a name? is this information connected with that information? What is the most important entry to display? Why does “hot dog” link to that ?
Intro to the Semantic Web http://youtu.be/OGg8A2zfWKg
The Future Internet: Service Web 3.0 http://youtu.be/off08As3siM
A story about the Semantic Web http://youtu.be/bd8zR0v7Jts
The web is moving from being a series of closed monolithic pages of information that we hop across like stepping stones
to being tiny particles of information aggregated and aligned with whatever purpose we have so that we will be able to swim through it like water.
This transition starts in the code:by separating out the core elements
of web pages
Here’s the information
Here’s the context of the information, how it should be labeled and classified
Here’s how that information should be presented for a particular device and audience looking at it.
This simple idea of taking content and using code to give it structure and then applying appropriate presentation is at the heart of where the web is going.
Because we have used the principle of semantics to give structure to the content we can reinterpret it and present it in any format on any device we desire.
we can understand and re-use the content in machine readable ways
Result -> more effective, more accurate, more ubiquitous information
So, effective communication requires understanding of every level of web design
Technical, cultural, visual, linguistic, semantic, economic, taxonomic and more