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raise Germany‘s profile and reposition the country in the globalized world

3.4 Media and PR work for Germany. Media and PR work for Germany. Together with its 226 missions abroad, the Federal Foreign Office wants to. raise Germany‘s profile and reposition the country in the globalized world arouse curiosity and interest in Germany

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raise Germany‘s profile and reposition the country in the globalized world

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  1. 3.4 Media and PR work for Germany Media and PR work for Germany Together with its 226 missions abroad, the Federal Foreign Office wants to ... • raise Germany‘s profile and reposition the country in the globalized world • arouse curiosity and interest in Germany • provide information about Germany, its policies and its people • and in dialogue, build understanding for our values, our views and forge lasting ties • The Federal Foreign Office promotes Germany with ... • multilingual information on the Internet: www.diplo.de www.young-germany.de • visits and dialogue events for journalists • the magazine “Deutschland“ and the handbook “Facts about Germany“ - both in print and online in 10 languages Contents

  2. Goethe-Institut Institut für Auslandsbeziehungen Deutscher Akademischer Austauschdienst Alexander von Humboldt-Stiftung Deutsches Archäologisches Institut Fulbright-Kommission Deutsche UNESCO-Kommission Zentralstelle für das Auslandsschulwesen The most important partners in public diplomacy

  3. Deutsche Welle • Germany’s international broadcaster is more than just a radio channel: • DW-Radio is broadcast across the globe – in 30 languages • DW-TV is regularly watched by 28 million people • DW-WORLD.de • DW-Akademie

  4. Arte German-French television joint programme strategy and planning strengthening german-french cooperation, promoting it as a model abroad

  5. Goethe-Institut language training exhibitions theater, film and musical events, library service 144 institutes in 75 countries budget 2005: 178 million €

  6. Deutscher Akademischer Austauschdienst (DAAD) students and post-doc exchange, 2004: ca 50.000 persons, of which 30.000 non-German nationals. Since 1950: 620.000 500 lectors and teachers abroad general cooperation between universities promotion of Germany as a place to study budget 2005: 109 Million €

  7. Deutsches Archäologisches Institut (DAI) archaeological research, excavations Departments in Rome, Athens, Cairo, Istanbul, Madrid

  8. credibility (thou shalt not embellish the facts or gloss over handicaps) promote Germany (there are enough strong points to emphasize) long-term approach, including the different partner organisations and their specific tasks, including the different media („cross-media“) clearly defined objectives for communication, target groups, instruments taking into account regional and national characteristics principles of german public diplomacy

  9. fastest possible information about events (speed over detail) closer and de-centralized communication (speed over security) quick feedbacks on what works and what does not; evolutionary strategies What does this mean for relations between the ministry and the stations abroad ?

  10. 3.7 The people ask, the Federal Foreign Office responds Advice and information around the clock by telephone and email as well as on its website Country and travel information: visa and custom regulations, security advice Information and advice from the Health Service www.diplo.de Tel. 030-18 17 2000 (Information and emergency hotline) Consular service, advice on visas Contact with German missions abroad / foreign missions in Germany The people ask, the Federal Foreign Office responds Contents

  11. 4. What you need to know about us 4. What you need to know about us Organization Locations Facts and figures Working for the Federal Foreign Office History Contents

  12. 4.2 World map of missions • Embassies • Branches of • an Embassy • Multilateral • missions • Other missions Missions abroad • Consular • missions e.g. • Embassy in Paris • Branch in Kunduz (Afghanistan) • OSCE Vienna (multilateral mission) • Consulate-General in São Paulo • Small mission in Monrovia (Liberia) Contents

  13. 4.3 Facts and figures Facts and figures Missions abroad Total 228 148 Embassies Consulates-General, Consulates, other 68 Permanent Representations 12 Budget Staff 2.52billion euro Budget 2005 5,948 Total Percentage of federal budget 2,890 In Germany 0.93 % ca. 32,3 % Abroad Running costs 3,058 ca. 22,7 % Cultural budget Spending on political tasks ca. 40 % Contents

  14. Organization of the Federal Foreign Office 4.1 Headquarters Political Staff Federal Minister for Foreign Affairs Policy Planning Staff Crisis Response Centre & Help Desk State Secretary Minister of State Minister of State State Secretary 4 Directorate-General for Economic Affairs and Sustainable Development 1 Central Service 2Political Directorate-General 5 Legal Directorate-General 2A Federal Government Commissioner for Disarmament and Arms Control 6Culture and Communication Directorate-General EEuropean Directorate-General 7Protocol VN Directorate-General for the United Nations and Global Issues 3Political Directorate-General Contents

  15. 4.6 Thank you very much! Thank you very much for listening! Contents

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