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Healthcare Selling Strategy

Healthcare Selling Strategy. Barber Stuffed Chicken Entrées Module 3 2012. Training Objective. Why is the Healthcare segment important? How can the Barber line serve the Healthcare industry? Why is Barber the better choice? Where do Stuffed Chicken Entrées fit in the Healthcare industry?

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Healthcare Selling Strategy

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  1. Healthcare Selling Strategy Barber Stuffed Chicken Entrées Module 3 2012

  2. Training Objective • Why is the Healthcare segment important? • How can the Barber line serve the Healthcare industry? • Why is Barber the better choice? • Where do Stuffed Chicken Entrées fit in the Healthcare industry? • Best practices for selling to the Healthcare industry • What you “must know” to sell the Barber line to Healthcare customers

  3. Why is this segment important? The Healthcare industry has evolved over the past few years. The days of “hospital food” are over. Patients AND employees now demand higher quality menu offerings, and the consistent, high quality Stuffed Chicken Entrées in the Barber Foods line are perfect to meet this demand. Barber’s wide variety of flavor profiles will avoid menu fatigue, yet maintain the safety, quality and ease of preparation Healthcare providers need. For more than 35 years, Barber Foods has been the innovator in Stuffed Chicken Entrées and has enjoyed a strong presence in both the Catering and Retail segments. Placing Barber products within a menu rotation in a Healthcare facility will secure year-round consistent sales for your area.

  4. How can the Barber line serve the Healthcare industry? • Healthcare providers have clearly stated their needs: • Menu Relief • Availability of nutritional information • High quality and homemade appearance • Physical environment and equipment limitations • Staffing expertise and skill limits • Operational cost vs. quality Note: Healthcare foodservice have the same needs as every other foodservice provider.

  5. We Provide Solutions • Menu Relief - • Various flavor profiles in our stuffings • Availability of nutritional information • Nutritional information on all POS spec sheets • High quality and homemade appearance • America’s leader in Stuffed Chicken Entrées served at home • Physical environment and equipment limitations • Most bakeable within 30 minutes with a 2-hour hold time • Staffing expertise and skill limits • Consistent recipes- freezer to oven with no culinary skill needed. • Operational Cost vs. Quality • Food safety assured, low labor requirements and minimal waste

  6. Why Are Barber Products the Best Choice? Notes: - Nutritious and flavorful - Reduced labor cost - Freezer to oven - Versatile - Safe!

  7. Where do Stuffed Chicken Entrées fit in the Healthcare industry? Homestyle – Good Signature Supreme™ – Better Distinctions® – Best Opportunity

  8. Best practices for selling to the Healthcare industry • Tip #1 Make your presentation to all the VIP’s at once • Foodservice Director • Executive Chef • Dietitian Eating is a social experience, they will play off each other’s likes and mutually solve each others problems or concerns. Having more than one person in the audience increases your chances of landing the sale! • Tip #2 Sell The Facts • You have a new product line with something for every feeding occasion. Let your customers’ peers help you sell. The Executive Chef can help you sell the benefits of the Homestyle product to the Foodservice Director for patient feeding, even if the quality may not be what he needs for his boardroom catered events!

  9. Best practices for selling to the Healthcare industry • Tip #3 Know What They Need • Pricing Needs • Equipment Limitations • Feeding Opportunities Doing your homework—knowing the price needs and equipment limitations—can really pay off! Bring just the right products and be able to explain how each can work within their limitations. Solve their problems! • Tip #4 Sell The Benefits • Costing • Multiple price points and marketing program available • Ease of use • Freezer to oven • Meet nutritional needs • Full nutritional information on POS designed for Healthcare

  10. Stuffed Chicken Entrées Healthcare POS VP #36498 VP #37689

  11. Barber Foods “Must Knows” • Barber products go from freezer to oven. • Barber products offer safe food handling. • Barber products are marinated to optimize performance and moisture retention. (2-hour hold) • Barber products offer the best controls on labor costs and waste. • Barber products cost less!

  12. Healthcare Selling Strategy

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