1 / 19

QRM Sept 2019

SWASTH NAGRIK ABHIYAAN (SNA). QRM Sept 2019. Padmaja Singh Joint Secretary (SNA/IEC). TAKEAWAY 1. SOCIAL MEDIA. Total Population 1.36 Billion. Active Internet Users 560 Million (41%). Active Social Media Users 310 Million (23%). Active Mobile Internet Users 515.2 Million (38%).

dmeadows
Download Presentation

QRM Sept 2019

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SWASTH NAGRIK ABHIYAAN (SNA) QRM Sept 2019 Padmaja Singh Joint Secretary (SNA/IEC)

  2. TAKEAWAY 1

  3. SOCIALMEDIA

  4. Total Population 1.36 Billion Active Internet Users 560 Million (41%) Active Social Media Users 310 Million (23%) Active Mobile Internet Users 515.2 Million (38%) Active Social Media Users through mobile290 Million (21%)

  5. SOCIAL MEDIA AUDIENCE PROFILE

  6. MOST ACTIVE SOCIAL MEDIA PLATFORMS

  7. SOCIAL MEDIA ADVERTISEMENT AUDIENCE

  8. HOW? IN HOUSE Hire social media experts OUTSOURCE Hire Agency • Develop & execute social media strategy • Generate, edit, publish and share daily content (original text, images, video or Info-graphics) • Provides social media analytics- analyzing the appropriate social data/metrics, insights and best practices • Collaborates with all health programs/divisions to manage program priorities, events and coordinate actions • Will provide cogent social media strategy for all platforms • Defined deliverable – increase in number of followers, views, engagements etc • Provide social media analytics – to assess reach, audience type and pother elated indicators

  9. SOCIAL MEDIA AMPLIFICATION

  10. TAKEAWAY 2

  11. COMMUNITY RADIO STATIONS (CRS)

  12. The radio which caters to the interests of a specific area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. 185 number in India, can be engaged at DAVP rates Find your States CRS at https://mib.gov.in/sites/default/files/Community%20Radio%20Compendium%202019.pdf To set up new CRS for your State, vendors may be contacted.

  13. WHY CRS? • Autonomous entity without any commercial aims • Alive to the local culture, contexts and pulse • Local broadcast giving voice to the community • Strong channel for creating awareness about Govt. initiatives • Creates strong social impact • Assists people to understand issues and voice their thoughts through its platform.

  14. A short video about CRS

  15. TAKEAWAY 3

  16. SYNERGY

  17. PROBLEM STATEMENT SOLUTION • Multiple campaigns implemented in silos by different Ministries for SAME target population • Does not look at complete/holistic solution to the situation affecting the population • Low impact due to fragmented approach • Enhanced/huge cost for related services and messaging • Synergy to ensure holistic communication

  18. HOW? • Recent example – Fortnightly Thematic campaigns by MoIB • Allows inter-ministerial convergence • Allows pooling of resources • Holistic messaging to target population • Calendar of events and grouping of Ministries has been done by MoIB • Steps • MoIB identified ministries with related context • Selected lead/steering Ministry – the one with major concern with the targeted population • Content to be shared by the lead Ministry with MoIB for dissemination across all platforms: TV, Radio, Print, Social Media, Digital media, Mid-Media etc. • Lead Ministry also responsible for campaign funding States may explore this concept

More Related