We ran with 3 customer segments
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We ran with 3 customer segments PowerPoint PPT Presentation


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We ran with 3 customer segments. Customer segments:. Low-end (students). High-end interior design. Commercial (office design). Value proposition:. Fun to build Flexibility. Customize-ability Flexibility. Modularity Flexibility. Experiment:. Talk to people.

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We ran with 3 customer segments

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We ran with 3 customer segments

We ran with 3 customer segments

Customer segments:

Low-end (students)

High-end interior design

Commercial (office design)

Value proposition:

  • Fun to build

  • Flexibility

  • Customize-ability

  • Flexibility

  • Modularity

  • Flexibility

Experiment:

Talk to people


We found some interesting stuff

We found some interesting stuff

Customer segments:

Low-end (students)

High-end interior design

Mid-end interior design

Commercial (office design)

n=23

n=1

n=3

n=1

Learnings:

  • Want cheap, simple solution

  • Don’t think about lighting much

  • Flexibility problem

  • Have trouble with right lighting

  • Not much between custom and Home Depot

  • Everything custom-built for specific space and decor

  • Problems with power accessibility

  • Modularity fits segment needs

  • Need exists, but solution must be dirt-cheap

  • Possible sweet-spot

  • More research needed

  • No opportunity

  • More research needed

Implications:


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