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The Next Frontier. The Laptop Presentation. Michael Sheets Director of Needs Based Sales. You are an Agency Builder A leader truly grows when his or her agency grows The laptop is KEY to growing the size of your agency IT IS YOUR BIGGEST AGENCY BUILDING TOOL. WHY Laptop .

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Presentation Transcript
The laptop presentation

The Next Frontier

The Laptop Presentation

Michael Sheets

Director of Needs Based Sales


Why laptop

You are an Agency Builder

A leader truly grows when his or her agency grows

The laptop is KEY to growing the size of your agency

IT IS YOUR BIGGEST AGENCY BUILDING TOOL

WHY Laptop


Needs based sales

The laptop presents and sells based on the client’s own specific needs.

There is no subjective agent opinion, only the clients’ true situation

It determines needs specific to each family, accounts for current insurance in place, and covers what has been left off.

As a result, client’s buy only what they need, not what an agent “thinks” they can afford.

NEEDS BASED SALES


Actual benefits of laptop presentation

  • Better trained agents specific needs.

  • Easier trained agents

  • More premium per application

  • Higher quality of business

  • Increased professionalism

  • Improved closing ratio

  • Increase in referral collection and sales

  • Increase in Agent retention

Actual benefits of laptop presentation



Why the laptop works
Why the laptop works… specific needs.


Increased agent retention
Increased agent retention specific needs.


System

It’s not for your personal sales, its for your agency growth.

Stay consistent to the system so the middle 80% can duplicate and grow as well.

System




Rapport building with the laptop
Rapport Building with the Laptop growth.

Agent

50%

Laptop

50%



Transitions and tie downs

When the videos are set up and introduced the right way the client will understand WHY they need what you are showing them.

When you provide tie downs the client will remember why they need what you are showing them.

Transitions and tie downs


Sell the need client buys
Sell the need: Client buys client will understand WHY they need what you are showing them.


I r t
I – r – t client will understand WHY they need what you are showing them.


Introduce and play the video
Introduce and play the video client will understand WHY they need what you are showing them.


Recap the benefit
Recap the benefit client will understand WHY they need what you are showing them.


Tie down
Tie down client will understand WHY they need what you are showing them.


Needs based closing
Needs based closing client will understand WHY they need what you are showing them.


Sell the concept
Sell the concept client will understand WHY they need what you are showing them.


The laptop for agency building
The laptop: for agency building client will understand WHY they need what you are showing them.


The three simple basics
The three simple basics client will understand WHY they need what you are showing them.


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