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The Laptop Presentation PowerPoint PPT Presentation


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The Next Frontier. The Laptop Presentation. Michael Sheets Director of Needs Based Sales. You are an Agency Builder A leader truly grows when his or her agency grows The laptop is KEY to growing the size of your agency IT IS YOUR BIGGEST AGENCY BUILDING TOOL. WHY Laptop.

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The Next Frontier

The Laptop Presentation

Michael Sheets

Director of Needs Based Sales


You are an Agency Builder

A leader truly grows when his or her agency grows

The laptop is KEY to growing the size of your agency

IT IS YOUR BIGGEST AGENCY BUILDING TOOL

WHY Laptop


The laptop presents and sells based on the client’s own specific needs.

There is no subjective agent opinion, only the clients’ true situation

It determines needs specific to each family, accounts for current insurance in place, and covers what has been left off.

As a result, client’s buy only what they need, not what an agent “thinks” they can afford.

NEEDS BASED SALES


  • Better trained agents

  • Easier trained agents

  • More premium per application

  • Higher quality of business

  • Increased professionalism

  • Improved closing ratio

  • Increase in referral collection and sales

  • Increase in Agent retention

Actual benefits of laptop presentation


What the laptop has accomplished so far...


Why the laptop works…


Increased agent retention


It’s not for your personal sales, its for your agency growth.

Stay consistent to the system so the middle 80% can duplicate and grow as well.

System


The Sales Process


3 components of success


Rapport Building with the Laptop

Agent

50%

Laptop

50%


Balance between agent and laptop


When the videos are set up and introduced the right way the client will understand WHY they need what you are showing them.

When you provide tie downs the client will remember why they need what you are showing them.

Transitions and tie downs


Sell the need: Client buys


I – r – t


Introduce and play the video


Recap the benefit


Tie down


Needs based closing


Sell the concept


The laptop: for agency building


The three simple basics


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