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科技管理個案報告 任天堂的 Wii 稱霸 PowerPoint PPT Presentation


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科技管理個案報告 任天堂的 Wii 稱霸. 授課老師 : 廖顯宗教授 報告學生 : 吳崟愷. 一 、 電視遊樂器產業霸主 - 任天堂 二、電視遊樂器產業分析 產業發展與現況 競爭態勢 產業未來發展趨勢 三、 Wii 成功的因素 競爭策略 銷售策略 SWOT 分析 未來展望 四、結論. 一、電視遊樂器產業霸主 - 任天堂. 歷史

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科技管理個案報告 任天堂的 Wii 稱霸

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Presentation Transcript


Wii

Wii

:

:


Wii

-

  • Wii

  • SWOT


Wii

-

1889923


Wii

19591963


Wii


Wii

  • 1977 Color TV Game 6

  • 1979 Game & Watch

  • 1984 FC(Family Computer)

  • 1989 Game Boy

  • 1990 (Super Family)

  • 1995 Virtual Boy

  • 1996 64(N64)

  • 2001 Game Cube

  • 2004 Nintendo DS(NDS)

  • 2006 Nintendo DS Lite(NDSL)

  • 2006 Wii

  • 2010 Nintendo 3DS


Wii

Wii

:

:20061119

:IBM PowerPC

:12 Wii8GameCube

:512MBGameCubeSD

:Wii Remote

:Wi-FiUSB 2.0 x2LAN USB

:Nintendo Wi-Fi ConnectionWiiConnect24

Virtual ConsoleWii Channels


Wii

  • 1.

    2.

    CD-ROM

    3.


Wii

  • -Wii

    -XBOX360

    (SONY)-PS3


Wii


Wii


Wii


Wii

:


Wii

Wii

  • 1.:

    2.easy:

    (easy to learn)

    (easy to play)

    (easy to work)

    3.:

    4.:


Wii

  • :P

    (Product):Wii

    (Price):

    (Place):

    (Promote):

    1.

    2.

    3.


Wii

SWOT


Wii

1.

2.

3.

4.

5.

6.


Wii

WiiWii


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