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Effective Googling!

Effective Googling!. Hardik Thakkar CMED Infosys Technologies. How Old is Google?. Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened its door in Menlo Park, CA. http://www.google.com/intl/en/corporate/history.html#1995). More About Google.

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Effective Googling!

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  1. Effective Googling! Hardik Thakkar CMED Infosys Technologies

  2. How Old is Google? • Answer: 9 years (10 on September 7, 2008) • In September of 1998, Google Inc. opened its door in Menlo Park, CA. http://www.google.com/intl/en/corporate/history.html#1995)

  3. More About Google • “Google” is a play on the word “googol” which is the mathematical term for 1 followed by 100 zeros and “…reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.”

  4. A Unique Company Google founders Larry Page Sergey Brin • Number of employees: • Worldwide, Google employed 10,000 full-time employees as of now • Work Environment: • Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming • the halls… • Google: • The interface is clear and simple. • Pages load instantly. • Placement in search results is never sold to anyone. • Advertising on the site must offer relevant content and not be a distraction. • No pop-up ads allowed. Source: http://www.google.com/intl/en/corporate/tenthings.html

  5. Why do we love Google? • Size and scope: Now indexing over 20 billion web pages (conservative estimate). • Relevance of Results: PageRank • Diversity of Search: Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video . . . and much, much more. • Other Tools: Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . .

  6. But… • We may love Google, but few users know how to use full search capabilities.

  7. Effective Googling • How does Google interpret basic search? • Google places “AND” operator between all search terms entered in basic search box. • Automatically searches for some plural/singular and grammatical variants. • You enter: news reader • Google searches: news AND reader OR readers • Does not search as exact phrase unless quotes present!

  8. Need Exact Phrase? Use quotation marks!“infosys billion dollar”

  9. Expand Search With Synonym? Use a “tilde”e.g.: “~infosys” finds IT companies similar to Infosys

  10. Search by filetype (pdf, ppt, xls, doc) e.g.: “.Net Framework” filetype:ppt

  11. Negative Search Termse.g.: “nano –car” will return the results with word ‘nano’ but not Tata Nano car 15

  12. Limit your search results to a particular web sitee.g.: “sparsh site:infosys.com” will get the pages from infosys.com where the word ‘sparsh’ is referred `

  13. Search for sites that link to a particular website:e.g.: “link:infosys.com”

  14. You’ve found a useful website & want to find other sites like it:e.g.: “related:www.infosys.com”

  15. Google is a DictionaryFind definition of a word or a phrase?e.g.: define: scruples

  16. Google is a Calculator as well 

  17. Google is Converter too..!Convert currency, units and a lot more

  18. More Search Operators • allinanchor: • allintext: • allintitle: • allinurl: • cache: • group: • info: • time • weather

  19. Use Specialty Search Functions • Google News: news.google.com • Google Images: images.google.com • Google Blog Search: blogsearch.google.com • Google Finance: finance.google.com • Google Scholar: scholar.google.com • Google Book Search: books.google.com

  20. Google News Alerts • Tracking an event in the news? • Create your own Google News alert – it’s free! • Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources.

  21. Google Scholar • Covers: law, medicine, social sciences, arts, humanities, business, & finance. • Included items: peer-reviewed papers, theses, book excerpts, abstracts & full-text articles • Sources for items: academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations.

  22. Google Book Search • Searches full text of indexed books. • If work is in public domain, full contents usually available. • If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts. • Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin, ……

  23. Something exciting at last • Localized search • Movie search • Code search

  24. local.google.co.inEffective localized search solution

  25. google.co.in/movies Find theatres running your desired movies in your city..wow

  26. google.com/codesearchsearch public source code

  27. Google hack for finding movies/music(warning: Not to be tried at office but home…!)e.g.: intitle:”index.of”(mp3|mp4|avi|dat|mpeg) mummy

  28. Interesting stuff • Google Docs • Google Calendar • Google Reader • Google Gear • Google App Engine • Google Sites • Google Sets • Google Trends and so on…

  29. PageRank • PageRank explained by Google: • Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.

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