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Home Performance Opportunities. Larry Zarker BPI LZarker@bpi.org. Raising the Bar in Home Performance Contracting. Home performance is NOT for Do It Yourselfers. Bureau of Labor Statistics: “Construction slow to rebound.”. Not Enough Stimulus?. * 7.7% (February 2013).

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Home Performance Opportunities

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Home performance opportunities

Home Performance Opportunities

Larry Zarker



Raising the Bar in Home Performance Contracting

Home performance opportunities

Home performance is NOT for Do It Yourselfers.

Home performance opportunities

Bureau of Labor Statistics:

“Construction slow to rebound.”

Not enough stimulus

Not Enough Stimulus?

* 7.7% (February 2013)

Doomsday Scenario without Stimulus

Administration Projection with Stimulus

Small firms dominate in remodeling

Small Firms Dominate in Remodeling





Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.

Remodeling is a 300 billion industry

Remodeling is a $300 Billion Industry





Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.

Residential energy efficiency investment is growing

Residential Energy Efficiency Investment is Growing

Money is in existing housing

Money is in Existing Housing





Source: “A New Decade of Growth for Remodeling,” January 2011, Harvard Joint Center for Housing Studies.

Home performance opportunities

$147 billion spent on professional services in the home.

Incomes of $40-80K and $80-120K spent a combined $62 billion.

Large spending on homes with values less than $250,000.

Home performance opportunities

GenX and Young Baby Boomers spent over $67 billion on their homes.

Nearly 3 million people spent over $9 billion on $2500-5000 projects in 2009.

$19 billion on jobs of $5-10K. $25.5 billion on jobs of $10-20K.

Over 550,000 families spent more than $50K on home upgrades worth nearly $53 billion.

Look i love the blower door but

Look, I love the blower door, but…

We need a contractor’s MBA

What is bpi accreditation

What is BPI Accreditation?

A professional credential awarded by BPI to contracting companies who commit to offering comprehensive “whole house” home performance solutions for their customers.

Bpi home performance contractor model

BPI Home Performance Contractor Model

  • Educate Customers on Whole-House

  • Offer Comprehensive Solutions

  • Get Key Staff Trained & Certified

  • Follow BPI Standards in Your Work

  • Last Do No Harm by “testing out”

  • Participate in Independent, Third-Party Quality Assurance Program

Home performance opportunities

BPI Home Performance Contractor Model

Solutions Based




Program risk management

Program Risk Management

  • Ensure appropriate use of funds

    • Taxpayer

    • Ratepayer

  • Increased Homeowner Satisfaction

  • Health and Safety Precautions

  • Reduced Liability for the Program

Preventable Risk is too Much Risk

Home performance opportunities

Building Analyst – goes beyond a traditional energy audit to perform comprehensive, whole-home assessments, identify problems at the root cause and prescribe and prioritize solutions based on building science.

Home performance opportunities

Envelope Professional –quantifies performance and prescribes improvements to help tighten the building envelope (shell), stop uncontrolled air leakage and optimize comfort, durability and HVAC performance.

Home performance opportunities

Heating – optimizes the performance of heating equipment within the context of the house as a system to help save energy and ensure occupant comfort, health and safety.

Home performance opportunities

Air Conditioning and Heat Pump –understands the role of these systems within the whole home and how to diagnose and correct problems properly to achieve peak performance.

Home performance opportunities

Air Leakage Control Installer* –demonstrates the ability to completely air seal all penetrations between conditioned and non-conditioned spaces.

* Residential Building Envelope Whole House Air Leakage Control Installer (whew!)

Certification provides differentiation

Certification Provides Differentiation

Positioning in the market

Positioning in the Market

Greed Ad for Individual Technicians

Differentiation Ad for Contractors

Positioning for the hvac industry

Positioning for the HVAC industry


Hem bpi e newsletter

HEM/BPI e-newsletter


Bpi accreditation costs

BPI Accreditation Costs

How much does it cost to get BPI Accredited?

Training for 2 Certifications: ($790 - $2,400)BPI Certification Exam Fees: $550 x 2 = $1,100Accreditation and Quality Assurance: 1,500/yearTotal Estimated Initial Cost: $3,390 - $5,000

Embroidme franchise fees

EmbroidMe Franchise Fees

How much does it cost to open

an EmbroidMe Franchise?

Total Investment: $66,300-$187,400Initial Franchise Fee: $35,500Royalty Fee: 5%Advertising Fee: N/ATerm of Agreement: 35 yearsRenewal Fee: $1.5K

Greenhomes america locations

GreenHomes America Locations

Thank you

Thank you

Further Questions Contact me at:

Larry Zarker


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