1 / 7

Marketers Approach for Redesigned Facebook

it is not possible of any social media platform to bring the changes at the expense of Digital Marketers interest, so this change needs to welcomed and the approach is needed to be varied a bit.<br><br>Cosmocrat Software Solutions is to support you and with the expertise and experience we take cares your all digital marketing related needs.<br><br>

Download Presentation

Marketers Approach for Redesigned Facebook

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Marketers Approachfor Redesigned Facebook

  2. Facebook is most popular social media platform. Its popularity is reflected by the users,ashighas2.93billion.InJulyMark Zukerberg hinted for news feed of Facebook. The Facebook News feed is now spitted in two tabs:- The Home Tab andFeeds Tab. ThecontentonHomeTabis recommended to the users according to their activities on the App. The Feeds Tab provides the content which is from the people,groupsandmediapagesfollowed by the user. The redesigning is done with intent to make it simple and easy for the users to get their desired and favorite content.

  3. ThiswillkeeptheFacebookincompetition withTikTok.TheForYouPageofTikTok makesuseoftheinterestofusertoshow thecontentonsubsequentpagestoappear onlyfromthepagestheuserregularly follows. Facebookispotentialmarketingplatform. TheFacebooknewsfeedishighlyrelevant fordigitalmarketerstogettheaudience andalsoitiseasytomaintaintheaudience onit. Afterpandemicthereisanincreaseinthe creatormarketplace.ItmeansFacebook needtobeincutthroatcompetitionwith creatortoolslikeTikTok,Linkedln, PinterestandInstagram.

  4. Marketer’sApproach: FacebookHomeTab: FacebookFeedsTab: Thisshowsthecontentfrom thegroups,communitiesand pagesfollowedbytheuser. AdsarealsoshownonFeeds. SoFeedstabisthemost potentialtogiveaboostof marketer’sproductand brand.Thefocusistobekept ontheaudiencealready connectedandneedtobe delighted. Theusergetsitasafirsttab onopeningApp.Hometab willprovidethecontentthe userishabituatedtofollow thesecanbethepostsfrom peers,friendsandrelatives. Thecontentisrankedinorder whichismorerelevanttothe specificuser.Hometab contentprioritygoestoReel andStories. DigitalMarketersare recommendedtoactin thefollowingmanner,in ordertogetpositive responsethroughthe mediainitsnewversion.

  5. Audiencereachistobeincreased and the content is to be designed accordingtotheirtaste. Therearecertainadjustmentswhichwillbe required for social media campaign by the Marketers. These adjustments are not goingtobetypicalandeasilybemade. FacebookGroupscreationaccording to audience interest is the key for marketing. The reach increases as thegroupsizeincreases. As a result of surveys conducted short – formvideoismosteffectiveinsocialmedia marketing so a judicious use of this tactics will yield to high results. The impact of live streamandReelscannotberuledout. The feeds contain sections like – All, Friends, Groups, Favorites and Pages. In order to get the content on All and Favorite sections posting the contents to keep the audience engaged regularly which should be in the form of short videos, live streams and polls etc. this willensuretheappearanceofproductorbrand intheAllsection onregularbasis. ThepostingofReeltoInstagramthrough AppandautomaticallyshareitonFacebook once asked by App it should be done to havea betterreach.

  6. Conclusion: it is not possible of any social media platform to bring the changes at the expense of Digital Marketersinterest,sothischange needs to welcomed and the approachisneededtobevaried abit.

  7. ContactUs CosmocratSoftwareSolutions istosupportyouandwiththe expertiseandexperiencewe takecaresyouralldigital marketingrelatedneeds. PhoneNumber (+1)815-516-1462 EmailAddress digitalmarketingcosmocrat@gmail.com Website https://cosmocratsoftwares.com/

More Related