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Digileap: Things to know while using hashtags in social media marketing

Hashtags (#) are specific and unique keywords that make your content more discoverable on social media platforms. Read the PPT that helps you to engage with other social media users based on a common theme or interest.

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Digileap: Things to know while using hashtags in social media marketing

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  1. Things to Know While Using Hashtagsin Social Media Marketing 5 UNIQUE ADVANTAGES

  2. Introduction Hashtags owe their popularity to social media marketing. If used correctly, hashtags can: increase brand exposure. help business communication. build effective network monitoring. monitor brand popularity. However, hashtags can backfire if not implemented properly. The following tips can help.

  3. 1. Keep It Simple and Relevant With hashtags, you definitely do not want them to be difficult to remember, take up enough real estate of the post space, be something that does not represent your brand or the post. That being said, you would need to be particular about the hashtag you use. For example, if your business revolve around food and you have put up a hashtag like this: #Food, it is not going to work well because it would pull up a number of results that might not align to your marketing objective. However, #FoodforSoul could make a better impression.

  4. 2. Use Customized Hashtags On a rigorous attempt at social media marketing, businesses tend to employ customized hashtags to make their brands more prominent. This is mostly popular in Twitter and is a powerful strategy. Using the brand name can draw attention and effectuate your campaign. For example, Coca-Cola tried hard to trademark two Twitter hashtags: #cokecanpics and #smilewithacoke.

  5. 3. Do not overuse Hashtags Hashtags are effective when used once, more so when used in twice, but quite degrading when used more than that. It has been found that tweets that use hashtags more than twice exhibit a 17% decrease in engagement. In addition, an over-usage of hashtags makes your brand seem too eager to promote itself. That does not spell good with social media users.

  6. 4. Make It Like A Call to Action While using hashtags, keep in mind that you are also connecting with people other than your fans and followers. They will be using your hashtag. When you are promoting a hashtag campaign, your primary aim is to drive engagement. And people connect best with a simple, yet effective call to action that resonates with your brand.

  7. Final Advice The last piece of advice would be to use it wisely, because it is like a magic wand. One swish in the right direction and your web traffic can shoot right through the roof. If used incorrectly, it can do more harm than good to your campaign - so be wise! DO NOT OVERUSE!

  8. Created By www.digileap.ca

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