1 / 8

Digileap : How to adapt your marketing during the Covid-19 crisis

In this PPT you can find how to adapt your digital marketing strategy amidst a global crisis. Take this opportunity to fine-tune your digital assets.

digileap
Download Presentation

Digileap : How to adapt your marketing during the Covid-19 crisis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Adapt Your Marketing During the COVID-19 Crisis

  2. Introduction It has been roughly months now since the Coronavirus started to flip lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks, the Coronavirus is something none of us expected. Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities.

  3. Help others selflessly When you see businesses losing money, you may give out certain premium features for free. That means it might take some time to break even, but should not be your worry now. Helping people is the key in the current circumstances. 

  4. Paid Ads Have Become Cheap The latest trend we are seeing is that paid ads are becoming cheaper especially for small businesses. If you haven’t tried paid ads yet, you should consider it. If you do, consider ramping up as there is more excess inventory than there has been in years.

  5. The Pay Later solution Yes, conversion rates are down but there is a solution. If you are a store selling something online, consider offering payment plans through "buy now, pay later" services like Affirm. Payment plans reduce the financial burden your customers will face in the short run.And you don’t have to be an e-commerce company to leverage payment plans. If you are selling consulting services, you can accept money over a period of a year.

  6. Offer Educational Courses If you are looking for a good opportunity, consider selling your audience educational based courses. With unemployment numbers reaching all-time highs, more people than ever are looking for new opportunities.

  7. Conclusion Unfortunately in the next few months things are going to get worse with the growing number of COVID-19 victims.From a personal standpoint, we will advise you to stay indoors and practice social distancing.But from a marketing perspective, you can make a change.

  8. Created By www.digileap.ca

More Related