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How to Improve Instagram Followers www.digismm.com
1. Strategy • Create a crystal clear Instagram strategy • Before doing anything in social network it is better to have a strategy because having strategy will help one in achieving desired target
First step is Research for your Competitors • What real followers look life in your niche or industry or look for your target audience • Look the type of content other business in your niche are posting then see whether its working or not • Frequency of posting • How they engage with their audience
What will be your Instagram story ? • Does not matter in what industry your business is , if you have a story to tell which is perfectly fit for highly visual social network like instagram to engage the audience then it will bring more followers • An appealing content give a sense of purpose and can inspire word of mouth for attracting more new followers
Goal setting • Strategy will only be effective if the goals for which it is made is already designed • Goals must align with overall marketing and business strategy like raising brand awareness, driving traffic to website etc
2. Visibility • Make your instagram account more visible for attracting more followers • If it is becoming hard for you to get the followers then make it easy for the people to find you hence increasing the number of ways by which they will be able to discover your instagram account
Announce on other platforms • Announce about your instagram account on other platforms • Let your followers on other social media like Facebook , twitter, Pinterest , Google plus etc come to know about your account • Make use of paid advertising for boosting posts
Link your Instagram account • Link to your instagram account - • Link instagram account in website, email signature , newsletters etc so that more people come in contact with your brand • Follow people and like or comment on their photos for increasing visibility • Use relevant hash tags that will help to appear your content in searches • Embed instagram posts in blog posts
3. Content • GOOD content for improving the number of FOLLOWERS • Find the best time to post • Make use of present insight about customers and determine best time for posting on instagram • Most effective way of determining the best time to post on instagram is by testing how the photos perform at different times of day • If photos in mornings are earning more likes, comments or followers than those in afternoon or night then adjust the schedule according to it
Be consistent and Use hash tags • Post consistently • Well there is no number how many times one should be posting to instagram but a report cleared that 75 per cent of top brands publish at least once a week • Make use of hash tags • Include relevant hash tags in captions that will help your posts appear to people who are not following you but searching for photos which are related to your brand • Find and use the popular hash tags or create own hash tag
Use Captions • Make use of captions • Instagram is a highly visual platform and captions play a major role in helping you to get more followers • One can ask questions in caption which will encourage the audience to leave an answer
4. Tag Users and Be creative • Make use of tagging feature • Tag Users or other instagramers which are featured in your photos or either in caption • Tag location • If you are into business then tagging a physical location can be very effective for encouraging customers to do same • Get creative with the video
5. Building community • Like all social media networks , instagram is also mainly about communities • Find the potential in new instagram followers by following them first and then liking , sharing as well as commenting back • Collaborate with other successful instgrammers which are in your industry so that they can help you and these can reach your audience to gain increased followers and exposure
6. Instagram Advertising • Advertising on Instagram • If one have a budget for doing social advertising then instagram ads should definitely be used • A sponsored ad is a very powerful way to reach new followers quickly as instagram allows anyone to purchase sponsored posts within the platform by making use of online ad buying tools
7. Analyse Instagram results • If one is not gaining followers on instagram at the rate you want then review the techniques you have implemented on regular basis that can help you find out where you are lagging behind • Implement your instagram strategy properly
