How to blend traditional media with social media to educate and engage your audience
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How to blend traditional media with social media to educate and engage your audience. Kathy Barnstorff Media Relations Specialist NASA’s Langley Research Center . NASA Centers. www.nasa.gov. Connect & collaborate with NASA. NASA social media . NASA Twitter pioneer.

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How to blend traditional media with social media to educate and engage your audience

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How to blend traditional media with social media to educate and engage your audience

Kathy Barnstorff

Media Relations Specialist

NASA’s Langley Research Center


NASA Centers


www.nasa.gov


Connect & collaborate with NASA


NASA social media


NASA Twitter pioneer

  • Less than 20 days till I land on Mars! 9:34 PM May 7th, 2008


Astronaut tweeters


Want to host a tweetup?

Center around event/conference

Set up registration website

Plan activities

things to see and touch

brief presentations

people to meet

Interact with tweeters

Be techno-ready

electricity, wi-fi, cell access


Share the tweetup experience


January 22, 2010

First “live” tweet from space


My biggest “retweet”

It's Engineers Week ... hug an engineer today! (Or at least tell one he or she is making a difference.) 8:36 AM Feb 18th


Want to blog?


NASA’s CIO leads by example

“She [Linda Cureton] is a prolific blogger and proponent of the whole social media movement at NASA. She hasn’t shown any indications of stepping back on being a champion of these types of technologies.”

John Slye

Input market research analyst

“Federal Computer Week” 9/22/09


Subscribe to NASA


NASA uses and re-uses video


Broadcast yourself


NASA is on iTunes


Three NASA Pages on iTunes


NASA has an app for that


NASA publishes e-books


NASA offers chats with experts


NASA goes interactive


NASA connects with classrooms


NASA connects with the world


Works in progress/challenges

Second Life

Livestreaming

Metrics

Resources

Social media policy

Staying ahead!


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