Audio description : making it work. Nick Tanton BBC. Synopsis. Authoring Playout Coding Receivers End-to-end. BBC involvement. working on AD since early 90’s working on AD for DTV since 1997 defined signal formats in 1998 broadcasting on DTT since 1999 regular service since 2000
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Audio description :making it work
DedicatedAD & ST buttons
A culture based solely on “service level agreements”
& “key performance indicators”
will almost certainly produce a poor user-experience.