Content Marketing - What is content marketing and how it is helpful to blogger.Content Marketing Doesn't Have To Be Hard. Read These 8 Tips.
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helpful to blogger
What is Content Marketing?
Content marketing is about building an audience and positioning yourself or your company as
experts in your field. In other words, Marketers everywhere are using content to build their
brands. From the article, blogs, videos, whitepapers & infographics, content marketing are
leading the way in digital marketing hoping to drive awareness and customer engagement. It’s all
about content. That is why Content is king for marketing.
It’s all about content
Content marketing is the leading focus for marketers this year, ahead of SEO, email, and even
social media. They’re using content for lead generation, to build brand awareness, and to deepen
customer relationships. Marketers aren’t just shifting their focus towards content, they’re also
moving their budgets.
As brands become publishers, they’re creating everything fromarticles, whitepaper, and
slideshows, to sponsored posts, tweets, and eBooks. But of all the content marketing tactics
they’re using, two in particular are gaining notable traction: video & infographics. Why? Because
So much content, So much channels
With so much content being created, where does it all go? Marketers are exploring new channels
to distribute their messages. From social media to micro-sites to channel partners like visually,
marketer’s ant to make sure their content gets seen. Content marketing drives results for
both B2B & B2C marketers, content marketing tactics are an effective means to an end-they
drive consideration, sales, engagement and loyalty.
helpful to blogger
7 Things You Should Do For Content
Blogs: write about relevant content and make it accessible from your website. Blogging is
extremely useful for connecting with your audience, expanding your brand’s online presence, and
acquiring new customers. There is also a strong correlation between blog post frequency and
E-books & Whitepapers: Downloadable content, great for data collection, asking for an email
address or a tweet in exchange for a download. These longer content pieces often take more time
and resources to produce. Generally, a prospect must complete a form on a landing page before
they can download the content, thus instantly converting them to a business lead. Because their
production is more extensive, eBooks and Whitepapers consider premium content marketing
Video: Informative videos, i.e. how to vids, vlogs & reviews. Easy way to share information and
put a face to the business. Thanks to the increasing popularity of video-friendly mobile devices
and social sites like YouTube, video marketing is finally gaining momentum. Studies have shown
that those who view video are much more likely to make a purchase than those who do not.
Podcasts & Webinars: Podcasts are great for listening to while driving, or out walking the dog!
Think audio book, or radio show. Webcasts & podcast both contain visual & audio content that
can be downloaded and listened to at any time, though lacking the element of interactivity, they
can be broadcast to reach a very large audience.
Email Marketing: Still the most popular form of online content marketing, many businesses is
using email marketing as more than just a direct sales channel. Both B2B & B2C marketer’s way
to provide valuable, relevant content to prospects and customers.
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According to Lloyd Morgan production 70% of business decision makers say content marketing
makes them feel closer to the sponsoring company. Original content is key for social media
strategies, future seo and building trust with businesses and consumers. The next step is ensuring
your content is engaging and useful, whether it’s a blog post, video or infographic.
The Digital Future according to Google “Social is the spine and video is the traffic”
Content Marketing Doesn’t Have To Be Hard. Read These 8 Tips
Define and understand your audience. To define their interests, needs, influences, etc.
Have goals. Align the messages and media to your objectives. I.e., grown brand awareness,
generate a lead, etc.
Start telling the story. Make the story relevant and resourceful. Design the media to be
shareable and searchable.
helpful to blogger
Don’t let writer’s block stop you. You don’t have to be creative or an expert to develop
content. You don’t have to represent a sexy brand to share online via social media.
Consider curation. By collecting, sorting and aligning information, your content can attract
links and build awareness.
Way to curate content:
Aggregate: Compile content into a single location.
Simplify: Break down complex content into key points.
Elevate: Tie a number of small concepts to a larger theme.
Mashup: Find content from a variety of sources for a single message.
Timeline: Review shifts of trends and topics for benchmarking.
Use social media to help reach your market. Make content easily available using tools like
Facebook, Twitter, Pinterest, LinkedIn.
Win with content marketing:
Track your content regularly.
Measure the number of visits, referrals, links of your content and the number of likes,
comments, retweets, followers on social tools.