Key findings of ad effectiveness survey in the russian market wave 2
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Key Findings of Ad Effectiveness Survey in the Russian Market - Wave 2 - . Prepared for Cyprus Tourism Organization By NOVERNA Consulting & Research. Research Parameters. Research Parameters.

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Key findings of ad effectiveness survey in the russian market wave 2

Key Findings of Ad Effectiveness Survey in the Russian Market- Wave 2 -

Prepared for

Cyprus Tourism Organization

By NOVERNA Consulting & Research

Highly confidential document. For use only by CTO


Research parameters

Research Parameters

Highly confidential document. For use only by CTO


Research parameters1

Research Parameters

  • NOVERNA Consulting & Research has been commissioned by the Cyprus Tourism Organization to conduct a quantitative Advertising Effectiveness Survey over 2 research waves, in order to measure the Impact of the advertising campaign for Cyprus in Russia, and to establish the current position of Cyprus as a destination/ potential destination in the Russian market. This document highlights the key findings of the second wave of research, while across the report key results are also indicated on a tracking basis compared to the Wave 1 findings conducted previously in Year 2011,

  • Geographic Coverage: the survey has covered 5 locations in Russia, namely…..

    • Moscow,

    • St. Petersburg

    • Samara

    • Ekaterinburg

    • Novosibirsk

  • Target Audience: the sample has covered the A/B/C1/C2 social classes aged 20 years + from both genders, and belonging to households with medium to high income, residing in the geographic areas highlighted above.

  • Sample Size and Structure: a total of 1004 interviews have been conducted in Wave 2 (n.b. 1015 interviews had previously been conducted in Wave 1). In order to allow for separate analysis of each of the 5 regions, the sample in terms of region was disproportionate to the regional presence in the universe. Hence, at the analysis stage, results have been weighted by region in order to restore full representativeness to the universe of the target audience under scrutiny.

Highly confidential document. For use only by CTO


Research parameters2

Research Parameters

  • Selection Method: quotas have been set in line with the target group and geographic definition, and as highlighted in the subsequent slide on ‘Sample Structure’ . The sample design in each city has involved a three-stage random sampling plan, where sampling units have been

    • 1) voting districts - selected with a probability proportional to the unit size (PPS)

    • 2) households, drawn systematically by random route procedure and one respondent from household selected

    • 3) selected respondents

  • Interviewing Method: face to face, interviewer administered fully structured questionnaires implemented at the respondents’ home using CAPI (Computer Assisted Personal Interviewing) have formed the primary research tool.

  • Fieldwork Dates:

    • Fieldwork for the first wave of research has been conducted in November and December 2011

    • Fieldwork for the first wave of research has been conducted in June and July 2011

Highly confidential document. For use only by CTO


Sample size and structure wave 2

Sample Size and Structure- Wave 2

Highly confidential document. For use only by CTO


Sample size and structure wave 1

Sample Size and Structure- WAVE 1

Highly confidential document. For use only by CTO


Key findings

KEY FINDINGS

Highly confidential document. For use only by CTO


General indicators

GENERAL INDICATORS

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination tracking comparison

Spontaneous Recall of Foreign Destination- Tracking Comparison

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination

Spontaneous Recall of Foreign Destination

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination1

Spontaneous Recall of Foreign Destination

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Spontaneous recall of cyprus as foreign destination tracking comparison by city

Spontaneous Recall of Cyprus as Foreign Destination - Tracking Comparison by City

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination moscow top 12 countries

Spontaneous Recall of Foreign Destination – Moscow TOP 12 COUNTRIES

Base: Respondents from Moscow (552)

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination st petersburg top 12 countries

Spontaneous Recall of Foreign Destination – St. Petersburg TOP 12 COUNTRIES

Base: Respondents from St. Petersburg (241)

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination samara top 12 countries

Spontaneous Recall of Foreign Destination – Samara TOP 12 COUNTRIES

Base: Respondents from Samara (60)

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination yekaterinburg top 12 countries

Spontaneous Recall of Foreign Destination – Yekaterinburg TOP 12 COUNTRIES

Base: Respondents from Ekaterinburg (70)

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination n ovosibirsk top 12 countries

Spontaneous Recall of Foreign Destination – Novosibirsk TOP 12 COUNTRIES

Base: Respondents from Novosibirsk (80)

Highly confidential document. For use only by CTO


Spontaneous recall of cyprus as foreign destination tracking comparison by age

Spontaneous Recall of Cyprus as Foreign Destination - Tracking Comparison by Age

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination 20 24 years top 12 countries

Spontaneous Recall of Foreign Destination – 20-24 years TOP 12 COUNTRIES

Base: Respondents from 20-34 years (160)

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination 25 34 years top 12 countries

Spontaneous Recall of Foreign Destination – 25-34 years TOP 12 COUNTRIES

Base: Respondents from 25-34 years (220)

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination 35 44 years top 12 countries

Spontaneous Recall of Foreign Destination – 35-44 years TOP 12 COUNTRIES

Base: Respondents from 35-44 years (221)

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination 45 54 years top 12 countries

Spontaneous Recall of Foreign Destination – 45-54 years TOP 12 COUNTRIES

Base: Respondents from 45-54 years (241)

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination over 55 years top 12 countries

Spontaneous Recall of Foreign Destination – over 55 years TOP 12 COUNTRIES

Base: Respondents from over 55 years (163)

Highly confidential document. For use only by CTO


Spontaneous recall of cyprus as foreign destination tracking comparison by gender

Spontaneous Recall of Cyprus as Foreign Destination - Tracking Comparison by Gender

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination males top 12 countries

Spontaneous Recall of Foreign Destination – males TOP 12 COUNTRIES

Base: All Male Respondents (465)

Highly confidential document. For use only by CTO


Spontaneous recall of foreign destination females top 12 countries

Spontaneous Recall of Foreign Destination – females TOP 12 COUNTRIES

Base: All Female Respondents (539)

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered total level

Destination Selection for 2011 Holidays & Other Countries Considered – total level

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered total level1

Destination Selection for 2011 Holidays & Other Countries Considered – total level

Base: All Respondents (1004)

‘Less mentioned Countries’

Highly confidential document. For use only by CTO


Total consideration to visit tracking

Total Consideration to Visit – Tracking

Base: All Respondents in Each Wave

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered moscow top countries

Destination Selection for 2011 Holidays & Other Countries Considered – Moscow TOP COUNTRIES

Base: Respondents from Moscow (552)

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered st petersburg top countries

Destination Selection for 2011 Holidays & Other Countries Considered – St. Petersburg TOP COUNTRIES

Base: Respondents from St. Petersburg (241)

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered samara top countries

Destination Selection for 2011 Holidays & Other Countries Considered – Samara TOP COUNTRIES

Base: Respondents from Samara (60)

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered yekaterinburg top countries

Destination Selection for 2011 Holidays & Other Countries Considered – Yekaterinburg TOP COUNTRIES

Base: Respondents from Yekaterinburg (70)

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered novosibirsk top countries

Destination Selection for 2011 Holidays & Other Countries Considered – Novosibirsk TOP COUNTRIES

Base: Respondents from Novosibirsk (80)

Highly confidential document. For use only by CTO


Total consideration to visit cyprus tracking by city

Total Consideration to Visit Cyprus– Tracking by City

Base: All Respondents in Each Wave

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered 20 24 years top countries

Destination Selection for 2011 Holidays & Other Countries Considered – 20-24 years TOP COUNTRIES

Base: All Respondents 20-24 years (160)

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered 25 34 years top countries

Destination Selection for 2011 Holidays & Other Countries Considered – 25-34 years TOP COUNTRIES

Base: All Respondents 25-34 years (220)

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered 35 44 years top countries

Destination Selection for 2011 Holidays & Other Countries Considered – 35-44 years TOP COUNTRIES

Base: All Respondents 35-44 years (221)

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered 45 54 years top countries

Destination Selection for 2011 Holidays & Other Countries Considered – 45-54 years TOP COUNTRIES

Base: All Respondents 45-54 years (241)

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered over 55 years top countries

Destination Selection for 2011 Holidays & Other Countries Considered – over 55 years TOP COUNTRIES

Base: All Respondents over 55 years (163)

Highly confidential document. For use only by CTO


Total consideration to visit cyprus tracking by age

Total Consideration to Visit Cyprus– Tracking by Age

Base: All Respondents in Each Wave

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered male top countries

Destination Selection for 2011 Holidays & Other Countries Considered – Male TOP COUNTRIES

Base: All Male Respondents (465)

Highly confidential document. For use only by CTO


Destination selection for 2011 holidays other countries considered female top countries

Destination Selection for 2011 Holidays & Other Countries Considered – Female TOP COUNTRIES

Base: All Female Respondents (539)

Highly confidential document. For use only by CTO


Total consideration to visit cyprus tracking by gender

Total Consideration to Visit Cyprus– Tracking by Gender

Base: All Respondents in Each Wave

Highly confidential document. For use only by CTO


Destinations visited in the past total level

Destinations Visited in the Past – total level

Base: All Respondents (1004)

‘Most mentioned Countries’

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Destinations visited in the past total level1

Destinations Visited in the Past – total level

Base: All Respondents (1004)

‘Less mentioned Countries’

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Destinations visited in the past tracking comparison

Destinations Visited in the Past – Tracking Comparison

Base: All Respondents in each wave

‘Most mentioned Countries’ – Visited in the Past 3 years

Highly confidential document. For use only by CTO


Destinations visited in the past moscow top 10 countries

Destinations Visited in the Past – Moscow TOP 10 COUNTRIES

Base: Respondents from Moscow (552)

Highly confidential document. For use only by CTO


Destinations visited in the past st petersburg top 12 countries

Destinations Visited in the Past– St. Petersburg TOP 12 COUNTRIES

Base: Respondents from St. Petersburg (241)

Highly confidential document. For use only by CTO


Destinations visited in the past samara top 10 countries

Destinations Visited in the Past– Samara TOP 10 COUNTRIES

Base: Respondents from Samara (60)

Highly confidential document. For use only by CTO


Destinations visited in the past yekaterinburg top 10 countries

Destinations Visited in the Past– Yekaterinburg TOP 10 COUNTRIES

Base: Respondents from Yekaterinburg (70)

Highly confidential document. For use only by CTO


Destinations visited in the past novosibirsk top 10 countries

Destinations Visited in the Past– Novosibirsk TOP 10 COUNTRIES

Base: Respondents from Novosibirsk (80)

Highly confidential document. For use only by CTO


Destinations visited in the past 20 24 years top countries

Destinations Visited in the Past– 20-24 years TOP COUNTRIES

Base: All Respondents 20-24 years (160)

Highly confidential document. For use only by CTO


Destinations visited in the last 3 years 25 34 years top countries

Destinations Visited in the Last 3 Years – 25-34 years TOP COUNTRIES

Base: All Respondents 25-34 years (220)

Highly confidential document. For use only by CTO


Destinations visited in the past 35 44 years top countries

Destinations Visited in the Past– 35-44 years TOP COUNTRIES

Base: All Respondents 35-44 years (221)

Highly confidential document. For use only by CTO


Destinations visited in the past 45 54 years top countries

Destinations Visited in the Past– 45-54 years TOP COUNTRIES

Base: All Respondents 45-54 years (241)

Highly confidential document. For use only by CTO


Destinations visited in the past over 55 years top countries

Destinations Visited in the Past– over 55 years TOP COUNTRIES

Base: All Respondents over 55 years (163)

Highly confidential document. For use only by CTO


Destinations visited in the past male top countries

Destinations Visited in the Past– Male TOP COUNTRIES

Base: All Male Respondents (465)

Highly confidential document. For use only by CTO


Destinations visited in the past female top countries

Destinations Visited in the Past– Female TOP COUNTRIES

Base: All Female Respondents (539)

Highly confidential document. For use only by CTO


Spontaneous recall of advertising in general tracking total level

Spontaneous Recall of Advertising in General– Tracking total level

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Spontaneous recall of advertising in general total level

Spontaneous Recall of Advertising in General– total level

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Spontaneous recall of ad total level

Spontaneous Recall of Ad – total level

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Spontaneous recall of ad by region

Spontaneous Recall of Ad – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Spontaneous recall of ad by age

Spontaneous Recall of Ad – by age

Base: All Respondents (1004)

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Spontaneous recall of ad by gender

Spontaneous Recall of Ad – by gender

Base: All Respondents (1004)

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Emotional closeness at total level

Emotional Closeness – at total level

Base: All Respondents in each Wave

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Possibility on visiting destinations within the next 3 years at total level

Possibility on Visiting Destinations Within the Next 3 Years – at total level

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Possibility on visiting destinations within the next 3 years by region

Possibility on Visiting Destinations Within the Next 3 Years – by region

Base: All Respondents (1004)

‘% Would Strongly Consider as Most Preferred Option (Top –Box)’

Highly confidential document. For use only by CTO


Possibility on visiting destinations within the next 3 years by age

Possibility on Visiting Destinations Within the Next 3 Years – by age

Base: All Respondents (1004)

‘% Would Strongly Consider as Most Preferred Option (Top –Box)’

Highly confidential document. For use only by CTO


Possibility on visiting destinations within the next 3 years by gender

Possibility on Visiting Destinations Within the Next 3 Years – by gender

Base: All Respondents (1004)

‘% Would Strongly Consider as Most Preferred Option (Top –Box)’

Highly confidential document. For use only by CTO


Country image

Country Image

WAVE 2 Findings

Base: All Respondents (1004)


Country image1

Country Image

WAVE 1 Findings

Base: All Respondents (1004)


Important aspects when choosing holiday destination at total level

Important Aspects when Choosing Holiday Destination – at total level

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Important aspects when choosing holiday destination by region

Important Aspects when Choosing Holiday Destination – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Important aspects when choosing holiday destination by age

Important Aspects when Choosing Holiday Destination – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Important aspects when choosing holiday destination by gender

Important Aspects when Choosing Holiday Destination – by gender

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Decision maker for holiday destination booking at total level

Decision Maker For Holiday Destination & Booking – at total level

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Channel used for buying tickets for last vacation by region

Channel Used for Buying Tickets for Last Vacation – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Channel used for buying tickets for last vacation by age

Channel Used for Buying Tickets for Last Vacation – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Accommodation in last vacation by region

Accommodation in Last Vacation – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Accommodation in last vacation by age

Accommodation in Last Vacation – by age

Base: All Respondents (1004)

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General advertising recall

GENERAL ADVERTISING RECALL

Highly confidential document. For use only by CTO


Prompted country ad recall tracking

Prompted Country Ad Recall – Tracking

Base: All Respondents in each Wave

Prompted Country Ad Recall- % Recalling

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Prompted country ad recall total level

Prompted Country Ad Recall – total level

Base: All Respondents (1004)

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Source of ad recall at total level

Source of Ad Recall – at total level

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Source of ad recall tracking at total level for cyprus key competitors

Source of Ad Recall – Tracking at total level for Cyprus & Key Competitors

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Source of ad recall cyprus by region

Source of Ad Recall – CYPRUS by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Source of ad recall egypt by region

Source of Ad Recall – EGYPT by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Source of ad recall turkey by region

Source of Ad Recall – TURKEY by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Source of ad recall cyprus by age

Source of Ad Recall – CYPRUS by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Source of ad recall egypt by age

Source of Ad Recall – EGYPT by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Source of ad recall turkey by age

Source of Ad Recall – TURKEY by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Source of ad recall cyprus by gender

Source of Ad Recall – CYPRUS by gender

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Source of ad recall egypt by gender

Source of Ad Recall – EGYPT by gender

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Source of ad recall turkey by gender

Source of Ad Recall – TURKEY by gender

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Claimed initial actions made as a direct result of seeing advertising for cyprus

Claimed Initial Actions Made as a Direct Result of Seeing Advertising for Cyprus

Base: All Respondents who have seen Cyprus Advertising

Highly confidential document. For use only by CTO


General evaluative measures on country campaigns

GENERAL EVALUATIVE MEASURES ON COUNTRY CAMPAIGNS

Highly confidential document. For use only by CTO


Aspects recall of general cyprus advertising spontaneous mentions

Aspects recall of General Cyprus Advertising (Spontaneous Mentions)

Base: All Respondents evaluating Cyprus Advertising

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Aspects recall of general cyprus advertising spontaneous mentions continued

Aspects recall of General Cyprus Advertising (Spontaneous Mentions) – Continued

Base: All Respondents evaluating Cyprus Advertising

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Main message understanding of general cyprus advertising spontaneous mentions

Main Message Understanding of General Cyprus Advertising (Spontaneous Mentions)

Base: All Respondents evaluating Cyprus Advertising

Highly confidential document. For use only by CTO


Main message understanding of general cyprus advertising spontaneous mentions cont d

Main Message Understanding of General Cyprus Advertising (Spontaneous Mentions- Cont’d)

Base: All Respondents evaluating Cyprus Advertising

Highly confidential document. For use only by CTO


Perceived impact of ad campaign on future consideration to visit in future

Perceived Impact Of Ad Campaign on Future Consideration to Visit In Future

Base: All Respondents evaluating ad for each country in each wave

Highly confidential document. For use only by CTO


Perceived impact on future consideration cyprus vs turkey vs egypt by region

Perceived Impact on Future Consideration – Cyprus Vs. Turkey Vs. Egypt by region

Base: All Respondents evaluating ad for each country in Wave 2

Top Box %– ‘Much More Likely’

Highly confidential document. For use only by CTO


Perceived impact on future consideration cyprus vs turkey vs egypt by age

Perceived Impact on Future Consideration – Cyprus Vs. Turkey Vs. Egypt by age

Base: All Respondents evaluating ad for each country in Wave 2

Top Box %– ‘Much More Likely’

Highly confidential document. For use only by CTO


Perceived impact on future consideration cyprus vs turkey vs egypt by gender

Perceived Impact on Future Consideration – Cyprus Vs. Turkey Vs. Egypt by gender

Base: All Respondents evaluating ad for each country in Wave 2

Top Box % – ‘Much More Likely’

Highly confidential document. For use only by CTO


Uniqueness of ad campaign

Uniqueness of Ad Campaign

Base: All Respondents evaluating ad for each country

Highly confidential document. For use only by CTO


Uniqueness of ad campaign cyprus vs turkey vs egypt by region

Uniqueness of Ad Campaign – Cyprus Vs. Turkey Vs. Egypt by region

Base: All Respondents evaluating ad for each country in W2

Top Box %– ‘Completely Unique’

Highly confidential document. For use only by CTO


Uniqueness of ad campaign cyprus vs turkey vs egypt by age

Uniqueness of Ad Campaign – Cyprus Vs. Turkey Vs. Egypt by age

Base: All Respondents evaluating ad for each country in W2

Top Box %– ‘Completely Unique’

Highly confidential document. For use only by CTO


Uniqueness of ad campaign cyprus vs turkey vs egypt by gender

Uniqueness of Ad Campaign – Cyprus Vs. Turkey Vs. Egypt by gender

Base: All Respondents evaluating ad for each country in W2

Top Box %– ‘Completely Unique’

Highly confidential document. For use only by CTO


Ad campaign appeal

Ad Campaign Appeal

Base: All Respondents evaluating ad for each country in each Wave

Highly confidential document. For use only by CTO


Ad campaign appeal cyprus vs turkey vs egypt by region

Ad Campaign Appeal – Cyprus Vs. Turkey Vs. Egypt by region

Base: All Respondents evaluating ad for each country in W2

Top Box % - ‘Very Much enjoyed’

Highly confidential document. For use only by CTO


Ad campaign appeal cyprus vs turkey vs egypt by age

Ad Campaign Appeal – Cyprus Vs. Turkey Vs. Egypt by age

Base: All Respondents evaluating ad for each country in W2

Top Box % - ‘Very Much enjoyed’

Highly confidential document. For use only by CTO


Ad campaign appeal cyprus vs turkey vs egypt by gender

Ad Campaign Appeal – Cyprus Vs. Turkey Vs. Egypt by gender

Base: All Respondents evaluating ad for each country in W2

Top Box % - ‘Very Much enjoyed’

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Evaluating the style specific impact of the ad campaigns in general

EVALUATING THE STYLE & SPECIFIC IMPACT OF THE AD CAMPAIGNS IN GENERAL

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Evaluation on traditional vs modern style

Evaluation on Traditional Vs. Modern Style

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

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Evaluation on traditional vs modern style1

Evaluation on Traditional Vs. Modern Style

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

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Evaluation on boring vs interesting

Evaluation on Boring Vs. Interesting

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

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Evaluation on boring vs interesting1

Evaluation on Boring Vs. Interesting

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

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Evaluation on serious vs funny style

Evaluation on Serious Vs. Funny Style

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

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Evaluation on serious vs funny style1

Evaluation on Serious Vs. Funny Style

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

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Evaluation on not creative vs creative style

Evaluation on not creative Vs. Creative Style

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

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Evaluation on not creative vs creative style1

Evaluation on not creative Vs. Creative Style

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

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Evaluation on completeness of information

Evaluation on Completeness of Information

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

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Evaluation on completeness of information1

Evaluation on Completeness of Information

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

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Evaluation on calm peaceful vs lively dynamic

Evaluation on Calm &Peaceful Vs. Lively Dynamic

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

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Evaluation on calm peaceful vs lively dynamic1

Evaluation on Calm &Peaceful Vs. Lively Dynamic

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

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Evaluation on personal relevance

Evaluation on Personal Relevance

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

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Evaluation on personal relevance1

Evaluation on Personal Relevance

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

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Evaluation on catchy and attractive

Evaluation on ‘Catchy and Attractive’

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

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Evaluation on catchy and attractive1

Evaluation on ‘Catchy and Attractive’

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

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Evaluation on inspiring

Evaluation on ‘Inspiring’

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

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Evaluation on inspiring1

Evaluation on ‘Inspiring’

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

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Evaluation on cold vs warmth feeling

Evaluation on Cold Vs. Warmth Feeling

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

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Evaluation on cold vs warmth feeling1

Evaluation on Cold Vs. Warmth Feeling

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

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Evaluation summary on top 3 box moscow

Evaluation Summary on top 3 box Moscow

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box st petersburg

Evaluation Summary on Top 3 box St. Petersburg

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box samara

Evaluation Summary on Top 3 box Samara

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box yekaterinburg

Evaluation Summary on Top 3 box Yekaterinburg

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box novosibirsk

Evaluation Summary on Top 3 box Novosibirsk

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box 20 34 years

Evaluation Summary on Top 3 box 20-34 years

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box 35 years

Evaluation Summary on Top 3 box 35+ years

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box males

Evaluation Summary on Top 3 box Males

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box females

Evaluation Summary on Top 3 box Females

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluating the general ad campaigns in terms of impact on country perceptions

Evaluating The General Ad Campaigns In Terms of Impact on Country Perceptions

Highly confidential document. For use only by CTO


Evaluation on telling something new

Evaluation on ‘Telling Something New’

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

Highly confidential document. For use only by CTO


Evaluation on telling something new1

Evaluation on ‘Telling Something New’

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

Highly confidential document. For use only by CTO


Evaluation on quality of destination

Evaluation on ‘Quality’ of Destination

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

Highly confidential document. For use only by CTO


Evaluation on quality of destination1

Evaluation on ‘Quality’ of Destination

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

Highly confidential document. For use only by CTO


Evaluation on hospitable country

Evaluation on ‘Hospitable Country’

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

Highly confidential document. For use only by CTO


Evaluation on hospitable country1

Evaluation on ‘Hospitable Country’

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

Highly confidential document. For use only by CTO


Evaluation on superior sun sea

Evaluation on ‘Superior Sun & Sea’

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

Highly confidential document. For use only by CTO


Evaluation on superior sun sea1

Evaluation on ‘Superior Sun & Sea’

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

Highly confidential document. For use only by CTO


Evaluation on unique food tasting local culture experience

Evaluation on ‘Unique Food Tasting & Local Culture Experience’

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

Highly confidential document. For use only by CTO


Evaluation on unique food tasting local culture experience1

Evaluation on ‘Unique Food Tasting & Local Culture Experience’

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

Highly confidential document. For use only by CTO


Evaluation on wide range of easily accessible options

Evaluation on ‘wide range of easily accessible options’

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

Highly confidential document. For use only by CTO


Evaluation on wide range of easily accessible options1

Evaluation on ‘wide range of easily accessible options’

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

Highly confidential document. For use only by CTO


Evaluation on ad suitability to the country

Evaluation on Ad Suitability to the Country

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

Highly confidential document. For use only by CTO


Evaluation on ad suitability to the country1

Evaluation on Ad Suitability to the Country

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

Highly confidential document. For use only by CTO


Evaluation on relaxing destination

Evaluation on ‘Relaxing Destination’

Base: All Respondents evaluating ad for each country

WAVE 2 Findings

Highly confidential document. For use only by CTO


Evaluation on relaxing destination1

Evaluation on ‘Relaxing Destination’

Base: All Respondents evaluating ad for each country

WAVE 1 Findings

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box m oscow

Evaluation Summary on Top 3 box Moscow

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box st petersburg1

Evaluation Summary on Top 3 box St. Petersburg

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box samara1

Evaluation Summary on Top 3 box Samara

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box yekaterinburg1

Evaluation Summary on Top 3 box Yekaterinburg

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box novosibirsk1

Evaluation Summary on Top 3 box Novosibirsk

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation s ummary on top 3 box 20 34 years

Evaluation Summary on Top 3 box 20-34 years

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box 35 years1

Evaluation Summary on Top 3 box 35+ years

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box male

Evaluation Summary on Top 3 box Male

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Evaluation summary on top 3 box female

Evaluation Summary on Top 3 box Female

Base: All Respondents in sub-segment evaluating ad for each country in W2

Highly confidential document. For use only by CTO


Specific print advertising evaluation

Specific PrintAdvertising Evaluation

Highly confidential document. For use only by CTO


Recalling ad after seeing print ads for cyprus without the text

Recalling Ad after seeing Print Ads for Cyprus without the text

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Recall of beach ice cream by region

Recall of ‘Beach & Ice-Cream’ – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of beach ice cream by age

Recall of ‘Beach & Ice-Cream’– by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of spa diving by region

Recall of ‘Spa & Diving’ – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of spa diving by age

Recall of ‘Spa & Diving’ – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of hat beach by region

Recall of ‘Hat & Beach’– by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of hat beach by age

Recall of ‘Hat & Beach’ – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of sun sacred places by region

Recall of ‘Sun & Sacred Places’ – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of sun sacred places by age

Recall of ‘Sun & Sacred Places’ – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of yaucht beach by region

Recall of ‘Yaucht & Beach’ – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of yaucht beach by age

Recall of ‘Yaucht & Beach’ – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recognition of cyprus as country being advertised in print ads without text

Recognition of Cyprus As Country Being Advertised in Print Ads(Without Text)

Base: All Respondents Recalling Any Print Ad for Cyprus in Each Wave

Highly confidential document. For use only by CTO


Recall of turkey print ads

Recall of Turkey Print Ads

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Recall of turkey card a by region

Recall of Turkey Card A– by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of turkey card a by age

Recall of Turkey Card A– by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of turkey card b by region

Recall of Turkey Card B– by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of turkey card b by age

Recall of Turkey Card B– by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Specific tv advertising evaluation

Specific TVAdvertising Evaluation

Highly confidential document. For use only by CTO


Recalling ad after seeing tv ads for cyprus without the text voice

Recalling Ad after seeing TV Ads for Cyprus without the text & Voice

Base: All Respondents in each wave

Highly confidential document. For use only by CTO


Recall of generic ad by region

Recall of ‘Generic’ Ad – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of generic ad by age

Recall of ‘Generic’ Ad – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of sea sun culture ad by region

Recall of ‘Sea & Sun Culture’ Ad – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of sea sun culture ad by age

Recall of ‘Sea & Sun Culture’ Ad – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of sea sun russia ad by region

Recall of ‘Sea & Sun Russia’ Ad – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of sea sun russia ad by age

Recall of ‘Sea & Sun Russia’ Ad – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of spa entertainment ad by region

Recall of ‘SPA Entertainment’ Ad – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of spa entertainment ad by age

Recall of ‘SPA Entertainment’ Ad– by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of yachting luxury ad by region

Recall of ‘Yachting luxury’ Ad – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of yachting luxury ad by age

Recall of ‘Yachting luxury’ Ad – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recognition of cyprus as country being advertised in tv ads without text voice

Recognition of Cyprus As Country Being Advertised in Tv Ads(Without Text & Voice)

Base: All Respondents Recalling Any TV Ads for Cyprus in each Wave

Highly confidential document. For use only by CTO


Recall of competitor tv ads

Recall of Competitor TV Ads

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Recall of croatia tv ad by region

Recall of Croatia TV Ad – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of croatia tv ad by age

Recall of Croatia TV Ad – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of turkey tv ad by region

Recall of Turkey TV Ad – by region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Recall of turkey tv ad by age

Recall of Turkey TV Ad – by age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Key findings of ad effectiveness survey in the russian market wave 2

Evaluation of Cyprus Ads (TV & Print) After Re-Prompting With Ads Including Text & Voice – General Indicators

Highly confidential document. For use only by CTO


Overall rating of the cyprus ads by region

Overall Rating of the Cyprus Ads – by region

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Overall rating of the cyprus ads by region1

Overall Rating of the Cyprus Ads – by region

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Overall rating of the cyprus ads by age

Overall Rating of the Cyprus Ads – by age

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Overall rating of the cyprus ads by age1

Overall Rating of the Cyprus Ads – by age

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Overall rating of the cyprus ads by gender

Overall Rating of the Cyprus Ads – by gender

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Overall rating of the cyprus ads by gender1

Overall Rating of the Cyprus Ads – by gender

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Appealing aspects of cyprus ad spontaneous aspects likes

Appealing Aspects of Cyprus Ad(Spontaneous Aspects Likes)

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Aspects disliked spontaneous mentions

Aspects Disliked (Spontaneous Mentions)

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Main message of ad spontaneous mentions

Main Message of Ad (Spontaneous Mentions)

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Emotions elicited while watching ad prompted mentions

Emotions Elicited While Watching Ad (Prompted Mentions)

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Key findings of ad effectiveness survey in the russian market wave 2

Evaluation of Cyprus Ads (TV & Print) After Re-Prompting With Ads Including Text & Voice - Specific Attributes Relating to Ads

Highly confidential document. For use only by CTO


Evaluation on specific aspects of the ads

Evaluation on Specific Aspects of the Ads

Base: All Respondents in each wave

Highly confidential document. For use only by CTO


Evaluation on enjoyable to watch

Evaluation on ‘Enjoyable to Watch’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on different unique compared to ads for other holiday destinations

Evaluation on ‘Different & Unique Compared to Ads for other Holiday Destinations’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on more interested to visit the country than before

Evaluation on ‘More Interested to Visit the Country than Before’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on easy to understand the message not at all confusing

Evaluation on ‘Easy to Understand the Message & Not At All Confusing’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on i believe what it shows

Evaluation on ‘I Believe What It Shows’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on interesting to watch

Evaluation on ‘Interesting to Watch’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on high quality creativity imagination

Evaluation on ‘High Quality Creativity & Imagination’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on provides all the information i need

Evaluation on ‘Provides All the Information I Need’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on relevant to me represents me as a person

Evaluation on ‘Relevant to Me & Represents Me as a Person’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation summary on top b ox agree completely by region

Evaluation Summary on Top Box (‘Agree Completely’) - by Region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation summary on top box agree completely by age

Evaluation Summary on Top Box (‘Agree Completely’) - by Age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation summary on top box agree completely by gender

Evaluation Summary on Top Box (‘Agree Completely’) - by Gender

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Key findings of ad effectiveness survey in the russian market wave 2

Evaluation of Cyprus Ads (TV & Print) After Re-Prompting With Ads Including Text & Voice - Other Executional Attributes

Highly confidential document. For use only by CTO


Opinion on the use of colors in the ad by region

Opinion on the Use of Colors in the Ad – by region

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Opinion on the use of colors in the ad by region1

Opinion on the Use of Colors in the Ad – by region

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Opinion on the use of colors in the ad by age

Opinion on the Use of Colors in the Ad – by age

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Opinion on the use of colors in the ad by age1

Opinion on the Use of Colors in the Ad – by age

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Opinion on the music in the ad by region

Opinion on the Music in the Ad – by region

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Opinion on the music in the ad by region1

Opinion on the Music in the Ad – by region

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Opinion on the music in the ad by age

Opinion on the Music in the ad – by age

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Opinion on the music in the ad by age1

Opinion on the Music in the ad – by age

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Opinion on the level of energy in the ad by region

Opinion on the Level of Energy in the ad – by region

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Opinion on the level of energy in the ad by region1

Opinion on the Level of Energy in the ad – by region

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Opinion on the level of energy in the ad by age

Opinion on the Level of Energy in the ad – by age

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Opinion on the level of energy in the ad by age1

Opinion on the Level of Energy in the ad – by age

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Opinion on the style of the ad by region

Opinion on the Style of the ad – by region

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Opinion on the style of the ad by region1

Opinion on the Style of the ad – by region

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Opinion on the style of the ad by age

Opinion on the Style of the ad – by age

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Opinion on the style of the ad by age1

Opinion on the Style of the ad – by age

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Opinion on the slogan cyprus in your heart by region

Opinion on the Slogan ‘Cyprus in your heart’– by region

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Opinion on the slogan cyprus in your heart by region1

Opinion on the Slogan ‘Cyprus in your heart’– by region

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Opinion on the slogan cyprus in your heart by age

Opinion on the Slogan ‘Cyprus in your heart’– by age

Base: All Respondents

WAVE 2 Findings

Highly confidential document. For use only by CTO


Opinion on the slogan cyprus in your heart by age1

Opinion on the Slogan ‘Cyprus in your heart’– by age

Base: All Respondents

WAVE 1 Findings

Highly confidential document. For use only by CTO


Key findings of ad effectiveness survey in the russian market wave 2

Evaluation of Cyprus Ads (TV & Print) After Re-Prompting With Ads Including Text & Voice - Attributes Relating to Impact on Cyprus Perceptions

Highly confidential document. For use only by CTO


Evaluation on ad impact on cyprus perceptions

Evaluation on Ad Impact on Cyprus Perceptions

Base: All Respondents in each Wave

Highly confidential document. For use only by CTO


Evaluation on show a relaxing attractive environment

Evaluation on ‘Show a Relaxing & Attractive Environment ‘

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on shows something new about the country

Evaluation on ‘Shows Something New about the Country’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on gives the impression of a high quality destination

Evaluation on ‘Gives the Impression of a High Quality Destination’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on shows a caring hospitable country

Evaluation on ‘Shows a Caring & Hospitable Country’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on shows beaches the sun that are superior to other countries

Evaluation on ‘Shows Beaches & the Sun that are Superior to Other Countries’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on shows a unique food tasting local culture experience

Evaluation on ‘Shows a Unique Food Tasting & Local Culture Experience’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on shows a wide range of easily accessible options

Evaluation on ‘Shows a Wide Range of Easily Accessible Options’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on gives the impression of high value for money

Evaluation on ‘Gives the Impression of High Value for Money’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on suits the country completely

Evaluation on ‘Suits the Country Completely’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on shows a destination y ou c ould fall in love with

Evaluation on ‘Shows a Destination You Could Fall In Love With’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation on shows a destination y ou would be proud to visit

Evaluation on ‘Shows a Destination You Would Be Proud To Visit’

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation summary on top box agree completely by region

Evaluation Summary on Top Box (‘Agree Completely’) -by Region

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation summary on top box agree completely by age1

Evaluation Summary on Top Box (‘Agree Completely’) - by Age

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Evaluation summary on top box agree completely by gender1

Evaluation Summary on Top Box (‘Agree Completely’) - by Gender

Base: All Respondents (1004)

Highly confidential document. For use only by CTO


Noverna

NOVERNA

Highly confidential document. For use only by CTO


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