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Managing Arts Management. Using D2L and a collaborative process to create an online course. What is arts management?. “If you really want to help the American theater, dahling, don’t be an actor…be an audience” --Tallulah Bankhead.

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Managing arts management l.jpg

Managing Arts Management

Using D2L and a collaborative process to create an online course


What is arts management l.jpg
What is arts management?

“If you really want to help the American theater, dahling, don’t be an actor…be an audience”

--Tallulah Bankhead

Arts Management is the administration of arts and cultural organizations, including theaters, symphonies, museums, arts councils and historical societies.

Arts Management students study the management and operation of nonprofit arts organizations, including marketing, audience development, governance and fundraising.


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Arts Management education

  • Responding to industry growth and change

  • College-level programs just developing

  • Relatively small number of programs

  • Lack of suitable teaching material

  • Lack of consistency between programs

  • Rapidly changing conditions

The bottom line: the need for a flexible, adaptable learning system for arts management students


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Wisconsin Arts Management Education Partnership

Ellen Rosewall, UW-Green Bay

Tiffany Wilhelm, UW-Stevens Point

Debra Karp, UW-Parkside

Gerry McKenna, UW-Stevens Point

Megan Matthews, UW-Whitewater


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Why an online course?

  • It incorporates a variety of online and other resources

  • It can be updated regularly

  • It can be used in whole or in part

  • It can be used by distance learners


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Enter more collaborators!

  • University of Wisconsin System Learning Technology Development Council

  • UW-Whitewater Learning Technology Center staff

    • Lorna Wong, Director

    • David Delgado, technologist

    • Ryan Schwartz, student assistant

  • UW-Green Bay Learning Tech Center

    • Andy Speth, Coordinator


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Our key goals

  • Flexibility

  • Adaptability

  • Relevance

  • Academic rigor

  • Consistency

  • Teachability


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Plan A

  • Develop lesson plans and course outcomes

  • Create a D2L course for sharing materials

  • Sort and sift

  • Develop unique content as needed

  • Incorporate technology

  • Schedule student summit for initial testing

  • Plan additional testing mechanisms

  • Good to go!


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What really happened…

  • We found we needed unique content

  • The need for materials in D2L and HTML formats complicated the process

  • Our technology reach sometimes exceeded our grasp

  • Collaboration is a sssllllloooooowww but rewarding process

  • We still like each other!


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Let’s look at some examples…

Collaborative website

D2L Test Site

HTML Test Site



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Keys to success

  • Quarterly in-person meetings

  • Concurrence on goals and content

  • Effective division of labor

  • Effective communication

  • Student summit and other student input

  • The human factor


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For more information…

Megan Matthews

[email protected]


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