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RELATIONSHIP MARKETING!

RELATIONSHIP MARKETING!. PACIFIC B R ANDS . R. What Is Relationship Marketing?. is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers.

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RELATIONSHIP MARKETING!

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  1. RELATIONSHIP MARKETING! PACIFIC B RANDS. R

  2. What Is Relationship Marketing? • is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers. • is an approach that focuses on developing a series of transactions with consumers. • a form of marketing that puts particular emphasis on building a longer-term, more intimate bond between an organisation and its individual customers. • The overt attempt of exchange partners to build a long-term relationship and association in marketing.

  3. What purpose Does it Serve? • In today’s world, business has become a lot more complex, and so has the marketing involved with it. But it is no longer sufficient to just market your product. It is equally important to keep your existing customers satisfied. • http://books.google.com.au/books?id=kqSx3q8O1hcC&pg=PA13&lpg=PA13&dq=THE+PURPOSE+OF+relationship+marketing&source=bl&ots=3gQyAztAf5&sig=oRk9aPaw_Z1_-0KtMWWOkBDMaB0&hl=en&ei=JQbySprOOISY6wOY6owM&sa=X&oi=book_result&ct=result&resnum=8&ved=0CBcQ6AEwBw#v=onepage&q=THE%20PURPOSE%20OF%20relationship%20marketing&f=false

  4. How does it Work/ Techniques used?

  5. What are The Benefits for Businesses?

  6. en.wikipedia.org/wiki/Relationship_marketing • www.stile.coventry.ac.uk/cbs/staff/beech/BOTM/Glossary.htm • wps.prenhall.com/wps/media/objects/213/218150/glossary.html

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