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Betty Parker

Betty Parker.

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Betty Parker

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  1. Betty Parker Betty Parker is 73 years old, and lives by herself in a apartment just outside downtown Vancouver, Washington. She has two adult daughters, two grandsons and a granddaughter, all of whom live in the next state over. They visit her occasionally, for holidays or visits, but most of the time Betty is alone. Betty receives a pension from her deceased husband, so she's not worried about money. She has recently joined the local mall-walking club, and has met several friends there. She drives to the mall several mornings per week to walk with her friends, and they often take advantage of a $4.99 breakfast special at the food court. Sometimes its difficult for her to coordinate with her friends which mornings they will meet at the mall and where exactly within the mall to meet.   Its happened a couple of times recently that Betty has shown up to the mall at the wrong time or place and had to walk all by herself. Since this is her main opportunity for social interaction, missing her friends makes her very sad.

  2. Scenario Betty wakes up in the morning, and wants to know if her any of her mallwalking friends are planning to go the mall this morning. She checks her FriendFinder handheld device, and sees that two of her friends are planning to mallwalk. She tells the device that she will mallwalk today as well, so that her friends can know to expect her.  After she's gotten dressed, she wants to know whether she should eat breakfast before she leaves the house, or if her friends are planning to eat breakfast at the mall.  She checks her FriendFinder and sees that her friends are planning to buy breakfast at the mall.  She puts on her tennis shoes and drives to the mall.   When she's arrived at the mall, Betty still doesn't know where to meet her friends. She  checks her FriendFinder,  and it points her to the Mervin's store, so she walks there and finds her friends waiting for her. They enjoy a wonderful walk in the mall and enjoy breakfast together.

  3. Design Considerations • large text and large buttons • reduce complexity of technology • make sure Betty can access the telephone • emphasis on helping Betty make it to social events, and avoiding embarrassment from showing up to the wrong place • remind Betty about her schedule 'cause sometimes she forgets

  4. Product • Special distribution of iphone • Customized OS designed for the needs of elderly people

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