Strategies for Market Leaders, Challengers, Followers, Nichers. Market Leader StrategiesExpand total marketnew usersnew usesmore usageDefend Market SharePosition Defenseimpregnable fortificationFlank Defenseerect outposts to protect weak front. Market Leader Strategies (cont). Preemptive Defenseattack the enemy before he attacks youCounteroffensive Defense
Strategies for Leaders, Challengers, Followers, Nichers
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