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International Communications Industries Association

International Communications Industries Association. Press Briefing February 11, 2005. Agenda. ICIA 2005 Market Forecast and InfoComm Preview - Randy Lemke, Ph.D. Executive Director, ICIA Intrepid’s New Experiential Kamikaze Exhibit and Tour - Glenn Polly President, VideoSonic.

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International Communications Industries Association

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  1. International Communications Industries Association Press Briefing February 11, 2005

  2. Agenda ICIA 2005 Market Forecast and InfoComm Preview - Randy Lemke, Ph.D. Executive Director, ICIA Intrepid’s New Experiential Kamikaze Exhibit and Tour - Glenn Polly President, VideoSonic

  3. Everything AudioVisual • The International Communications Industries Association (ICIA) • Since 1939, association for the audiovisual (AV) communications industry • 3,200 members in 60 countries • Provider of pro AV education and certification • Offices in U.S., Europe, Asia, and Australia • Tradeshows in U.S., Europe, China and Southeast Asia

  4. ICIA Serves $19 Billion AV Industry • The AV industry produces revenues of $18.9 billion a year in North America* • The industry is projected to grow at a rate of 9.6 percent annually over the next five years * Source: ICIA Market Definition and Strategy Study 2004

  5. Technologies, Systems and Services • Visual and data display • Video production • Control Systems • Audio systems • Remote video and web conferencing

  6. AV in BusinessAV in Training & EducationAV in MuseumsAV in GovernmentAV in HealthcareAV in Retail

  7. 2005 Market Forecast Survey North America

  8. Methodology • ICIA/ICIF sponsored survey • Survey conducted October-December 2004 • Survey of Dealers and Independent Design Consultants • Follow-up survey done for European comparisons

  9. Projected Total Gross Revenue 2005 North America

  10. Projected Net Profit %

  11. Financial Changes 2005-2007 71%-83% anticipate gross revenue and net profits to increase over the next 3 years

  12. Involvement in Vertical Markets 84% / 80% in Business/Corporate, Higher Education, Hotels and Restaurants

  13. High Importance Markets 2005-2007 Business/Corporate, Higher Education most important to future business growth

  14. Entering New Markets 2005-2007 57% expect to enter new vertical markets in the next three years

  15. Growth Markets • Residential • Retail and Digital Signage • Security • Healthcare • Legal • Military • Webcasting

  16. Why AV: The Power of Sight and Sound • Solves communication challenges • Efficient information dissemination • Improves educational process • Improves command, control and security functions

  17. Industry Trends • Challenges for ProAV firms • IT firms entering the AV marketplace • Margin erosion in proAV products

  18. Industry Trends • Opportunities • Increased use of conferencing and collaboration • Integration of AV systems into IT environment • Growth in residential market • Greater use of AV in retail/digital signage

  19. For More Information www.infocomm.org/marketintelligence

  20. InfoComm Overview

  21. 10,000 Technologies at InfoComm • Display and Projection • Audio Systems • Videoconferencing • Streaming Media • Digital Signage • Residential Systems • Lighting and Staging • Controls and Interfacing

  22. Bose Casio Crestron Extron Hitachi Honeywell Mitsubishi Panasonic Philips Polycom Samsung Sanyo Fisher Sharp Shure Sony Tandberg 700 Exhibitors - Major Brands

  23. 25,000 Attendees from the AV Industry • AV manufacturers • AV dealers, systems integrators and installers • Rental & staging companies • Independent consultants • Production companies • Presentations professionals • End users in business, education, government

  24. 200 Courses at InfoComm Basic, Intermediate and Advanced Courses on: • Audio • Conferencing • Design • Display/Projection • Rental and Staging • Systems Integration • Residential

  25. Beyond Exhibits and Education Large Venue Display Gallery

  26. Demonstrations… Themed pavilions • Audio • Streaming Media • Digital Signage • Conferencing • Lighting/Staging • Residential • Presentations

  27. Off-site Tours • Behind-the-Scenes AV Technology Tours • Fashion Show • University of Las Vegas • Wynn Resort • Cirque du Soleil’s “O”

  28. Special Interest Conferences • Insight Media • EduComm • Digital Cinema Report • IMCCA (Interactive Multimedia Collaborative Communications Alliance) • T3 – Church Production Magazine’s Technical Training Tour • Media Communications Association International • MCG

  29. International Buyer Program • InfoComm supported and promoted by U.S. Department of Commerce • Earned due to: • Show’s export potential • International interest • U.S. exhibitor offerings

  30. InfoComm: Where Business Happens “The Information Communications Technology Marketplace”

  31. International Communications Industries Association Press Briefing February 11, 2005

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