Green club yes we can
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Green Club: Yes, we ‘can’!. Contributors: Anna Pastwa | Gyan Prakash | Nichlas Kvist Jørgensen Simon Overgaard | Victoria Vic [Group 4]. Challenges. Keep high level of performance Lack of incentives Near zero brand identity. Problem Statement.

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Green Club: Yes, we ‘can’!

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Green club yes we can

Green Club: Yes, we ‘can’!

Contributors:

Anna Pastwa | Gyan Prakash | NichlasKvistJørgensen

Simon Overgaard | Victoria Vic

[Group 4]


Green club yes we can

Challenges

  • Keep high level of performance

  • Lack of incentives

  • Near zero brand identity


Problem statement

Problem Statement

  • Despite the high performance level of Dansk Retursystem, it is lacking brand awareness and user engagement which are key trends in the future for modern companies.


Trends

Trends

  • Gamification

  • Smartphone interaction

  • “Buying into something”


Solution

Solution

  • Gamified loyalty program

  • Creation of a ‘nudge’

  • Benefits to loyal recyclers


Green club yes we can

Green Club: Working Mechanism

STEP 2

STEP 1

Start recycling

Download app and sign up

STEP 3

STEP 4

Scan receipt and obtain points

Use points for benefits


Customer feedback

Customer Feedback

Interest in the app


Marketing

Marketing


Implementation

Implementation

6.

*y = year, m = month

1 – Market Research, 2 – App Development, 3 – Hiring, 4 – Execution of Marketing Strategy, 5 – Partnering with companies; 4.1 Pant Machine, 4.2 Sponsorship, 4.3 Social Media, 4.4 Television6. Launch


Financials

Financials


Appendix

Appendix


Segments

Segments


Partnership usps

Partnership USPs

  • A broad youth segment as sales channel.

  • A green profile/CSR

  • Potentiel to sell more products when consumersengage with partner.


Example of point system

Example of point-system


Gamification

“Gamificationcan help get stakeholders passionately and deliberately involved with your organization.”

Gamification

“Game-style engagement can bring an element of enjoyment to otherwise dull or challenging tasks.”

“Gamification can be used to nudge people”

- Deloitte Review


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