Green Club: Yes, we ‘can’!. Contributors: Anna Pastwa | Gyan Prakash | Nichlas Kvist Jørgensen Simon Overgaard | Victoria Vic [Group 4]. Challenges. Keep high level of performance Lack of incentives Near zero brand identity. Problem Statement.
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Anna Pastwa | Gyan Prakash | NichlasKvistJørgensen
Simon Overgaard | Victoria Vic
Green Club: Working Mechanism
Download app and sign up
Scan receipt and obtain points
Use points for benefits
Interest in the app
*y = year, m = month
1 – Market Research, 2 – App Development, 3 – Hiring, 4 – Execution of Marketing Strategy, 5 – Partnering with companies; 4.1 Pant Machine, 4.2 Sponsorship, 4.3 Social Media, 4.4 Television6. Launch
“Gamificationcan help get stakeholders passionately and deliberately involved with your organization.”
“Game-style engagement can bring an element of enjoyment to otherwise dull or challenging tasks.”
“Gamification can be used to nudge people”
- Deloitte Review