1 / 15

Cooperative Destination Marketing

Cooperative Destination Marketing. Jamestown-Yorktown Foundation Board of Trustees Jamestown-Yorktown Foundation, Inc., Board of Directors 2011 Spring Joint Board Meeting Marketing Committee, May 12, 2011. Presenters: Mrs. McConnell, The Colonial Williamsburg Foundation

devona
Download Presentation

Cooperative Destination Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Cooperative Destination Marketing Jamestown-Yorktown Foundation Board of Trustees Jamestown-Yorktown Foundation, Inc., Board of Directors 2011 Spring Joint Board Meeting Marketing Committee, May 12, 2011 Presenters: Mrs. McConnell, The Colonial Williamsburg Foundation Mrs. Bak, Jamestown-Yorktown Foundation

  2. Destination Campaign Components • Television Advertising • Rich Media, Banners & Search Campaign • Destination Website • Public Relations • Research

  3. Flash Banners and Rich Media Flash Rich Media

  4. Website Refresh New Header New Navigation Bumper Redesign Promotional Copy & Gallery Display

  5. TV Media Plan 17 Weeks 17 Weeks 16 Weeks 16 Weeks 8

  6. Virginia Tourism Corporation Partnership • VTC spot will be rotated in same TV market • Colonial Williamsburg & Jamestown Settlement in new spot • $446,705 VTC investment

  7. Year-Round Public Relations • Paid national public relations representation • Press trips • Media appointments • Representation at top media marketplaces • Focus on the “destination story”

  8. Destination Marketing Plan Summary • Television Advertising • Rich Media & Search Campaign • Destination Website • Public Relations • Research

  9. America’s Historic Triangle Program • Tickets and Packages • Online Display Advertising • Paid Brochure Distribution • Print Advertising

  10. Four-Site Value Ticket and Package • JYF advertises and promotes Four-Site Value offer • One ticket to Jamestown and Yorktown sites

  11. Onsite Promotional Opportunities Colonial Williamsburg Visitor Center Jamestown Settlement Lobby Kiosk

  12. Thank you

More Related