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The Fundraiser’s Toolkit:

The Fundraiser’s Toolkit:. Using Social Media as a Prospect Cultivation Tool and Leveraging Apps to Assist your Fundraising Efforts. Social Media Impact. Fastest Growing Demographic on Twitter 55 – 64 Year Age Bracket (79% since 2012) Fastest Growing Demographic on Facebook and Google+

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The Fundraiser’s Toolkit:

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  1. The Fundraiser’s Toolkit: • Using Social Media as aProspect Cultivation ToolandLeveraging Apps to Assist your Fundraising Efforts

  2. Social Media Impact Fastest Growing Demographic on Twitter 55 – 64 Year Age Bracket (79% since 2012) Fastest Growing Demographic on Facebook and Google+ 45 – 54 Year Age Bracket Every Second Two New Members Join LinkedIn 93% of Marketers Use Social Media for Business Social Media Has Overtaken Porn as the No.1 Activity on the Web • 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy, buffer, Belle Beth Cooper, 7/16/13

  3. Artwork Media http://www.artworkmedia.com.au/social-media-strategy/

  4. Your Strategic Social Presence! What is your Social Narrative? How do you want your prospects to see you?

  5. Not a good idea.

  6. Keep it on Facebook and Keep your prospects out!

  7. Think “Social Selling” • Clean-up your social presence (Google yourself) • Build your searchable presence • Leverage your strengths • Show you are multi-dimensional, but be careful • Believe in what your selling and talk about • Educate your prospect with relevant content

  8. LinkedIn Tips Put yourself in the shoes of the alumni/friend/prospect who is receiving your call. After the call they are going to go on Google or LinkedIn to see who you are! Knowing this….what do you want them to see? • Your background information • Volunteer experience and causes • Projects—what have your worked on lately • Skills • Education Groups are great, but don’t go crazy with recommendations. You never know how people are connected. What if you write a recommendation for someone on LinkedIn and the person you’re trying to cultivate had a terrible interaction with that individual!! Personally—I think less is more when it comes to social media. You should be in control of your own narrative. Once you post something in a social media channel it is out of your control – FOREVER!

  9. Use the Power of Social! Explore the Prospects Profile (especially skills and expertise) Explore “How You’re Connected” Request Introductions Send In Mail DO NOT SEND A REQUEST TO CONNECT

  10. Twitter • Follow prospects you know well • Post cautiously, especially if prospects are following • Great way to post college/universityactivity as it happens! • Use Twitter Lists to organize your feeds • Monitor Twitter Hashtags through HootSuite

  11. Please contact me with questions: • @CherylCcerny

  12. What apps are in your toolbox? • The Fundraiser’s Guide to the App Store • An Ever True eBook

  13. The Basic Tools Pinterest foursquare • Search for ideas • Create your own post • 69% of users have found an item they’ve bought or wanted so it likely will work for fundraising • Keep up with content posted on your institution’s board • On-Campus Toolfor Users and Visitors • Use during Reunion/Homecoming with a tour building option • Off-Campus Resource • Use for Trip Planning Purposes https://foursquare.com/v/rubin-campus-center/4b8f483df964a520495033e3 Donor Stewardship

  14. The Basic Tools Instagram YouTube • Simple way to capture and share • Use to engage alumni • Scroll through photostream to show donors what’s been going on around campus • Follow your organization’s account and specific hashtags • Vast possibilities: students, staff, faculty, alumni and more • Monitor views and share • Share videos via Google+, E-mail, Facebook and Twitter Cornell University

  15. Fundraising Apps Event Management Tools Guidebook Eventbrite • Organized Agenda • Create Your Own Schedule • Searchable exhibitor directory and speaker profiles • Interactive venue and maps • Messaging and Attendee Feedback • Organize Events of all kinds • Easily collect money with credit card processing, PayPal, and more EDF Conference

  16. Event Management Tools CheckInEasy Sync invited guests with donor-record databases Streamlines and simplifies event check-in and management and significantly increases the speed of check-in Sends a text to alert gift officers when a key donor has checked in to an event Square Accept credit cards from an iPhone, iPad, or Android with Square Square Register is a free app that works with Square Reader to turn a smartphone or iPad into a mobile point of sale Square pricing is simple: one flat rate per swipe and access your funds quickly. No monthly fees

  17. Organizational Tools Trello Mynd • Keeps track of everything from big picture projects to small details like “To Do’ lists by organizing individual cards • Can be used for personal tasks or collaboratively with a group • Intelligent mobile calendar designed for busy people on the go • Acts like a virtual assistant, making your life easier – both at home and at work • One of the “Ten Best iOS Calendar Apps” • Ideal for road warriors

  18. Organizational Toolssin Scan BizCards Trip Advisor • Browse millions of reviews, opinions, videos and candid photos by travelers • Find the best hotel including TravelersChoiceaward winners • Explore restaurants by food type, price range, and rating • Discover cool things to do in any destination • Compare airfares and find great deals • Only business card app scanner with cloud backup and sync across multiple devices with access to cards from any browser • Works with Evernote, LinkedIn, Salesforce and other CRMs

  19. Travel Tools Kayak Tripit • Organize your travel plans in one place with TripIt, your all-in-one travel itinerary and trip organizer • Simply forward your confirmation emails and automatically creates a detailed daily itinerary for every trip • My Favorite GO TO app • The smart travel search engine • Comparison shop • Hotel, flight, and car search and booking, flight tracker and itinerary management • Search one and done • TripIt | A trip to Syracuse, NY in June 2014

  20. Budget Tools Free WiFi Expensify • Makes capturing receipts, tracking time or mileage, business travel and creating expense reports quick and easy • ”The Best Business Travel App” - Business Insider • Instantly find FREE Wi-Fi Internet hotspots wherever you are in the world online or offline

  21. Navigation Tools Google Maps or MapQuest Uber • Go-to app for live maps, GPS and live traffic updates • Guide you with voice navigation • Route you around accidents • Help you find cheap gasand other amenities • Request a ride using the app and get picked up within minutes • On-demand service means so reservations required and no waiting in taxi lines

  22. Navigation Tools ParkMobile Best Parking • Pay for parking meters using your cell phone • Quickly change the license number and activate your parking session • Track parking expenses, change account settings or print a report • Find Parkmobile in private and public parking lots, on city streets, at airports, stadiums • Find the cheapest and most convenient parking facilities in 105 cities & 115 airports throughout North America • Featured in the NY Times, Wall Street Journal, New York Magazine, ABC, FOX CBS, NBC, etc. • Offers a $5 Starbucks eGift to any user who reports inaccurate information

  23. Travel tools Travel Tools FlySmart or iFly AAA • Comprehensive guide with in terminal navigation so you can orient yourself to make sure you'll get to your next gate on time. • Assess your ground transportation and book a car ahead of time • Flight-tracking feature to keep you updated on delays or cancellations. • Sync with your Tripit account to access your itineraries • Combines maps, directions and roadside service features with member discount information • Allows you to book with no cancellation or change fees! • Very often the best price or includes features like breakfast or free parking

  24. Travel tools Last Minute Tools Hotel Tonight OpenTable • Matches unsold hotel inventory with last minute travelers • Searches for open rooms in 61 US cities • Users get deep discounts. Shows you the day's best values • Find restaurants closest to your current location and see real-time table availability • View restaurant menus and diner reviews

  25. What’s in My iPhone?

  26. Last Word on Social Media Social Media Stalking

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