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PREMIUM SOLUTIONS

PREMIUM SOLUTIONS. Severe Solution. Total Solution. Shoes. ProSolution. Total Solution. PREMIUM Mid-Grade Price. ULTRA-PREMIUM Standard Premium Price. Brand by Monroe PREMIUM Friction Formulations 98% Coverage w/ 550 SKUs

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PREMIUM SOLUTIONS

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  1. PREMIUM SOLUTIONS Severe Solution TotalSolution Shoes ProSolution

  2. Total Solution PREMIUM Mid-Grade Price ULTRA-PREMIUM Standard Premium Price • Brand by Monroe • PREMIUM Friction Formulations • 98% Coverage w/ 550 SKUs • Constrained Layer Shims (attached) • 162 SKUs w/ NEC Hardware in Box • Leading Brand • ULTRA-PREMIUM Friction Formulations • 99% Appl. Coverage w/ 1,213 SKUs • “Safe & Sound” 90 Day Guarantee (T.S.) • Rubberized Shims (attached) • 528 SKUs w/ NEC Hardware in Box • 72 SKUs w/ Sensory Locking Plate • 91 SKUs w/ Wire Wear Sensors in Box • + 23 SKUs accessory line for 99.9% coverage • National Promotions / Advertising

  3. Total Solution Ceramic Pads - 454SKUs Total Solution Semi-met Pads -664SKUs Severe Solution Pads - 88 SKUs 1,129 SKUs with OE Rubberized Shims (ALL Attached) 528 SKUs with Noise Elim. Clips Hardware 72 SKUs with Sensory Lock Plate 91 SKUs with Wire Wear Sensors (+23 SKUs Special Apps) ProSolution Pads - 550 SKUs 162 SKUs with Noise Elim. Clips Hardware Monroe Brakes Offering is Growing 1,206 TS + SS SKUs

  4. ULTRA-PREMIUM Everything The Installer Needs Electric Wire Wear Sensors Tenneco PremiumFrictionFormulations Wolverine RubberizedShims NoiseEliminationClips Sensory LockingPlate (when more severe Braking is possible) Silicone BasedLubricant

  5. ULTRA-PREMIUM Feature Sensory Locking Backing Plate (SLP) Gripping Multi-Direction Teeth Prevent Friction Separation Under More Severe Braking More Rigid to Prevent Friction Separation Under More Severe Braking One Up on the Competition: MONROE replaces Standard Backing Plate with an SLP when more Severe Braking pressures and temperatures are possible; added to both Light & Heavy Duty applications FROM: Ford & Chevrolet / GMC ½ Ton Pickups and Vans TO: The Largest Medium Duty / Heavy Duty Trucks

  6. Fleet Managers want: • SEVERE DUTY • COMMERCIAL GRADE • PREMIUM QUALITY • MONROE • SEVERE SOLUTION • answers the need. • SOLUTIONS FOR • Fleet Maintenance Managers • Extending Maintenance Schedules • Overall Cost-Per-Mile Performance • Emergency Vehicles

  7. Great High Heat Fade Performance Independent Lab Testing Verification • Severe-Duty Friction Formulas • 88 SKUs - “HDX” prefix • 39 SKUs Medium Duty – no options • 49 SKUs – new Severe Duty options • NEC Hardware Kits – OE Required Applications • Lead the market with Sensory Locking Plate (SLP) Technology – 54 HDX SKUs More Rigid to Prevent Friction Separation Under Severe Braking Multi-Direction Teeth Grip & Prevent Friction Separation Under Severe Braking

  8. Performance vs. Aftermarket Noise Index (10 = Best / 0=Worst) Pad Life (km) #2 Comp. #1 Comp. MONROE HDX D785: Dynamometer comparison USCT protocol Average of Five (5) USCT Tests

  9. Premium friction formulations with Tenneco certified ingredients • Noise reducing slots &/or chamfers on 95% of all pad sets • Quality noise dampening constrained layer shims on 99% of pads • Precision ground friction surface for uniform rotor contact • Electro-static coating for corrosion protection

  10. 550 Top SKUs = 98.6% Coverage • FX prefix = Semi-Met (283 SKUs) • GX prefix = Ceramic (267 SKUs) • 162 SKUs include Stainless Steel Noise Reduction Hrdw

  11. Pad Life Comparison Great pad life from Monroe Thousands, Km Link City Traffic Testing Data

  12. Electronic Wire Wear Sensor Accessory Line • Electric Wire Wear Sensors supplied in 91 Pad Set boxes. • 6 of the 91 Pad Sets require multiple designs for Import applications • 91 Pads Sets with EWWS plus the 23 special designs for full coverage Yes, Monroe Brakes has the correct EWWS for Imports Be a Competitive Supplier of Import Application Brake Parts • 23 part numbers priced to match marketplace

  13. Installer End Tab Point NEW!

  14. Brake Service Training Video Industry’s Latest, Best in Class Brake Service Techniques 22 Minute Investment in your ongoing success Includes a second Video; “Rotor Turning Hazards” Find and Repair the Problems more quickly and accurately Very Satisfied Customers Contact your Tenneco Sales Representative for your copy

  15. MonroeBrakes.comWebsite Many categories of support & information

  16. 2013 Sales Support Materials

  17. Simplified Catalog ProSolution listed “WX” Wire Wear Sensors listed Bold / Highlighted Indicates O.E. “Δ“ Wire Wear Sensors included

  18. Simplified Catalog ““ Noise Elimination Kits Included “HDX” Severe Solution listed “●“ Sensory Lock Plate Technology “BX” Shoes listed

  19. Professional Installer’s Brake Pad BEST VALUE MONROE TRUSTED BRAND Ultra-Premium Price Ultra-Premium Quality • Monroe • Total Solution + Severe Solution Premium Quality Premium Price Premium (-) Quality Premium (-) Price • Monroe • ProSolution + Shoes Mid-Grade Quality Mid-Grade Price Economy Quality Economy Price

  20. WHY Monroe Brakes? • MONROE Brand – Trusted and Respected By Installers for 90+ years • 99% Application Coverage – Import, Domestic, Medium Duty • Product Features & Performance Benefits BETTER than all competitors ►Positive Molding Technology, ►New Ceramic Formula tested BEST ►Full Coverage Ceramic line, ►Sensory Locking Plates, ►NEC Hardware in Box, ►Wolverine Rubberized Shims attached, ►Wire Wear Sensors in Box, ►Lube in Box, ►Protective Shrink Wrap Package. • Strong Sales, Marketing and Technical support • Pad formulas, design & quality verified by Tenneco Engineers using OE • Product Quality approval processes. • Truly ULTRA-PREMIUM Quality at a STANDARD PREMIUM Price. Why would a Prof. Installer buy a Standard Premium Product at a Standard Premium Price when they can get Ultra-Premium for the same price or less? • PROSOLUTION – Premium Pads at a Mid-Grade Price

  21. Monroe Brake Fall Programs Countermen Spiff - $2 Back Per Total Solution Pad Sold Dates: 9/1/13 through 10/31/13 Earn Up To $500 on a Visa Prepaid Gift Card (Min 25 Brake Pads Sold Qualifies for Promotion) Consumer Rebate: $15 Rebate on 1 Set of Monroe Total Solution Pads $30 Rebate on 2 Set of Monroe Total Solution Pads Dates: 9/1/13 through 10/31/13 Rebate Paid in the form of a Visa Prepaid Gift Card

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